AI in Marketing
CreatorDB CEO Outlines Data-Driven Approach to Influencer Marketing Amid AI Content Concerns
CreatorDB CEO Clayton Jacobs discusses how AI-powered analytics are bringing scientific rigor to influencer marketing while warning brands about the risks of low-quality AI-generated content.
Marketing Industry Faces Identity Crisis as Attribution Models Fail and AI Creates New Challenges
The marketing industry is undergoing a fundamental transformation as traditional attribution models break down, AI adoption outpaces competency, and outdated playbooks fail to connect with modern buyers, forcing organizations to rebuild their strategies intentionally.
ONAR Holdings Inc. Partners with IQSTEL to Tackle Marketing Data Fragmentation with AI
ONAR Holdings Inc. collaborates with IQSTEL to unify fragmented marketing data across platforms, enhancing AI-driven campaign optimization for brands like Unilever and Dollar Shave Club.
ONAR Holding Corp. Enhances AI Infrastructure Through Strategic Partnership with IQSTEL
ONAR Holding Corp. partners with IQSTEL to develop a multiagentic AI infrastructure, aiming to revolutionize marketing agencies' operational efficiency and creative capabilities.
ONAR Holding Corp. CEO Highlights AI-Driven Marketing Strategy for Middle Market Growth
ONAR Holding Corp. CEO Claude Zdanow discusses the company's AI-driven marketing strategies aimed at middle-market businesses, emphasizing the potential for significant revenue growth and real outcomes.
Marketing Executive Capitalizes on AI Copy Editing Demand
Sarah Skidd's success in refining AI-generated content highlights the growing niche for human oversight in automated writing, underscoring the limitations of AI in creative and nuanced communication.
Smart Brands Combine AI with Human Insight for Effective Marketing, ONAR Expands in Healthcare
Despite the rise of AI in marketing, agencies like ONAR demonstrate the enduring need for human expertise in strategy and performance attribution, especially as the company expands its healthcare marketing reach.
AI and Emerging Tech Revolutionize Marketing and Communications Strategies
The PR Net Tech Demo Summit showcased how emerging technologies like AI, predictive analytics, and collaborative platforms are transforming productivity and strategic approaches in marketing and communications. Industry leaders highlighted innovative tools that are reshaping professional workflows and delivering measurable performance improvements.
ONAR Holding Corp. Accelerates Martech Growth Through Strategic AI-Driven Acquisitions
ONAR Holding Corp. is rapidly expanding its marketing technology capabilities by leveraging AI, strategic acquisitions, and data-driven strategies to help middle-market businesses enhance their digital marketing performance.