Brand Building

NPI and Founder Mitch Gould Celebrate 20 Years of Building Brands in the U.S. Market

NPI and Founder Mitch Gould Celebrate 20 Years of Building Brands in the U.S. Market

Nutritional Products International (NPI) marks two decades of helping international brands enter the U.S. market through its proprietary Evolution of Distribution platform, highlighting the challenges and opportunities in the world's largest consumer market.

May 6, 2026
New Book by Ulli Appelbaum Provides Evidence-Based Framework for Building Successful Brands Through Association Networks

New Book by Ulli Appelbaum Provides Evidence-Based Framework for Building Successful Brands Through Association Networks

Ulli Appelbaum's new book 'The Science of Brand Associations' offers marketers a research-backed approach to brand building that moves beyond opinion-based strategies to deliver measurable business results.

September 22, 2025
D1 Training Launches 'The Turf' Podcast to Expand Brand Reach and Athletic Training Authority

D1 Training Launches 'The Turf' Podcast to Expand Brand Reach and Athletic Training Authority

D1 Training's new podcast featuring elite athletes and coaches reinforces the brand's authority in athletic training while supporting its rapid franchise expansion.

August 25, 2025