Brand Launch
Harvest Table Founders Discuss Amazon Launch and Clean-Label Philosophy in Citybiz Interview
The founders of The Harvest Table, a South African wellness brand, were featured in a Citybiz interview following the launch of their clean collagen and plant-based nutrition line on Amazon in the U.S.
YG Brand USA Launches Direct-to-Consumer Women's Activewear Line in US Market
YG Brand USA, a UK-origin label, enters the US with a DTC model offering durable, bold-designed women's activewear, swimwear, and loungewear at accessible prices, challenging fast fashion.
Mogu Mogu Launches 'Wanna Skip? You Gotta Chew' Campaign Targeting Gen Z Globally
Sappe's Mogu Mogu introduces a global campaign leveraging its chewy snack drink to help Gen Z navigate unskippable moments, reinforcing its market leadership in over 100 countries.
Santos Muscle Nutrition to Launch on Amazon, Targeting U.S. Market Expansion
Netherlands-based sports nutrition brand Santos Muscle Nutrition announces plans to sell its products on Amazon, marking a strategic entry into the U.S. market through the world's largest e-commerce platform.
Santos Muscle Nutrition to Launch on Major U.S. E-Commerce Platforms
The Netherlands-based sports nutrition brand will expand into the U.S. market through Amazon, Walmart.com, and other digital retail channels, aiming to capitalize on the growing demand for fitness supplements.
German Sports Nutrition Brand True Nutrition Technology Expands to U.S. Market Through Amazon
True Nutrition Technology, a leading German sports nutrition brand, will launch its evidence-based supplements on Amazon, bringing German-engineered quality and scientific transparency to U.S. consumers.
Retail Distribution Veteran Mitch Gould Reflects on Four Decades of Bringing Brands to Major U.S. Chains
Nutritional Products International founder Mitch Gould's four-decade career demonstrates the critical importance of established retail relationships and specialized distribution platforms for international brands seeking entry into the competitive U.S. market.
Retail Veteran Mitch Gould's Four Decades of Industry Partnerships Shape U.S. Market Expansion Strategies
Nutritional Products International founder Mitch Gould's four-decade career demonstrates the critical importance of established retail relationships and integrated marketing strategies for successful brand launches in the competitive U.S. market.
Nutritional Products International Demonstrates Proven Model for Rapid U.S. Retail Expansion
Nutritional Products International's successful brand launch strategy, exemplified by rapid retail placement for products like Steven Seagal's Lightning Bolt Energy Drink, highlights the critical importance of speed-to-market and omnichannel distribution in today's competitive consumer goods landscape.
Norwegian Beauty Brand Good For Me Expands into U.S. Market Through ECRM Event
Norwegian wellness innovator Good For Me is set to showcase its premium collagen beauty drink line at the ECRM Vitamin, Weight Management & Sports Nutrition Session, marking a significant step in its North American expansion.
Mitch Gould Marks 40 Years of Pioneering U.S. Market Entry for Global Brands
Mitch Gould's four-decade career has revolutionized how international brands enter and succeed in the U.S. market, offering a blueprint for global retail distribution.
L-UV Revolutionizes Sun Care with Dermatologist-Tested SPF Brand
L-UV is transforming sun safety into a daily lifestyle choice with its dermatologist-tested, sensitive skin-friendly SPF products, emphasizing prevention and style.
The Yellow Bottle Probiotic: Simplifying the Supplement Market with Transparency and Trust
A new wellness brand, The Yellow Bottle Probiotic, aims to cut through the complexity of the supplement market by offering a straightforward, honest probiotic product with clear messaging and minimal marketing.