Brand Management
Nutritional Products International Helps Health Brands Navigate Complex Omnichannel Retail Landscape
Nutritional Products International has evolved its distribution platform to help health and wellness brands succeed across multiple retail channels including Amazon, Walmart, and traditional stores in response to changing consumer shopping habits.
New Book by Ulli Appelbaum Provides Evidence-Based Framework for Building Successful Brands Through Association Networks
Ulli Appelbaum's new book 'The Science of Brand Associations' offers marketers a research-backed approach to brand building that moves beyond opinion-based strategies to deliver measurable business results.
Tesla's Market Dominance Challenged as Brand Image Erodes
Tesla faces significant challenges in maintaining its electric vehicle market leadership as regulatory scrutiny increases and competitors gain ground. The company's once-unassailable position in the EV sector is now under threat from emerging automotive players.
Corporate Reputation at Risk: Associations with High-Profile Figures Can Damage Business Standing
A new Reputation Risk Index reveals that companies face significant reputational challenges when associated with controversial figures and emerging technologies. The report highlights the critical importance of carefully managing corporate relationships in an unpredictable global business environment.