10X Health Appoints Will Sliger as CMO to Drive Brand and Marketing for Precision Health Platform
10X Health names Will Sliger as Chief Marketing Officer to build the marketing engine behind its personalized health and performance platform, signaling a strategic push to scale its brand and go-to-market operations.
10X Health, a company specializing in personalized health optimization and performance-driven wellness, announced the appointment of Will Sliger as Chief Marketing Officer, effective immediately. The move strengthens the company's executive leadership team as it accelerates growth across its precision health, human performance, and longevity platform.
Sliger brings more than 20 years of experience in building brands, scaling marketing organizations, and driving revenue growth across media, technology, and consumer sectors. Most recently, he served as Senior Vice President of Marketing & Brand at PXG (Parsons Xtreme Golf), where he helped scale the company from a startup to a globally recognized premium brand with 25 owned retail locations and more than 1,000 active distributors worldwide. Prior to PXG, Sliger was Senior Vice President of Brand & Creative at GoDaddy, leading brand and creative during a period of hypergrowth that saw the company scale from approximately $400 million to $3 billion in revenue. He oversaw Super Bowl campaigns, global sponsorships with the NFL, NASCAR, Formula 1, the Olympic Games, and the English Premier League, and managed more than $75 million in annual marketing investment.
Brandon Dawson, Chairman and CEO of Cardone Ventures & 10X Health, highlighted Sliger's track record: "Will has spent his career doing exactly what 10X Health needs right now - taking ambitious, founder-led companies and building the brand infrastructure, creative engine, and marketing systems required to scale them. He knows how to win on clarity and craft when you can't win on budget alone, and that mindset is core to how we'll build this brand."
As CMO, Sliger will lead all aspects of 10X Health's brand strategy, creative, performance marketing, product marketing, customer experience, and revenue growth. He will build the marketing organization and go-to-market engine to support the company's expansion across consumer, telehealth, clinical, retail, and enterprise channels. Sliger described his approach: "Brand is infrastructure, an operating system, not decoration. When it's clear and well-built, teams move faster, customers decide with confidence, and growth becomes easier. 10X Health has the science, the clinical foundation, and an extraordinary leadership team. My job is to build the marketing engine that helps the world understand what this company actually is."
The appointment is part of a broader expansion of 10X Health's executive leadership team, which includes Jeff Zwiefel as President and COO, Dr. Kent Bradley as Chief Medical Executive, Shivani Kaul as Chief Legal Officer, Ashish Bhuskute as Chief Financial Officer, Prasanna Sivakumar as Chief Technology Officer, and Craig Gatzlaff as Vice President of Sales. The team collectively brings decades of experience scaling complex organizations and delivering measurable business outcomes.
10X Health is a personalized health and performance company focused on helping individuals unlock their full potential through data-driven insights, advanced diagnostics, and targeted wellness protocols. By integrating science, technology, and lifestyle interventions, the company delivers customized solutions designed to improve energy, performance, and long-term health. For more information, view the original release on NewMediaWire.