A2Z Cust2Mate Appoints Fraser Neil as Chief Sales Officer to Drive Global Smart Cart Expansion

A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) has appointed Fraser Neil as Chief Sales Officer to lead the company's worldwide sales strategy as it expands its smart retail technology platform globally. Neil brings nearly 30 years of experience in consumer packaged goods, retail, SaaS and AI-driven technology solutions to the position, having most recently served as Vice President of CPG at Trax Retail Ltd., where he consistently delivered revenue growth and product innovation.

The appointment signals A2Z Cust2Mate's aggressive push into international markets, with sales teams now operating across North America, Europe and Israel. CEO Gadi Graus emphasized that Neil's expertise in bridging retailer and CPG needs will be pivotal in advancing the company's vision of monetizing retail media, data and third-party services through its innovative smart cart platform.

The company's flagship smart cart solutions are transforming brick-and-mortar retail by bridging online and in-store shopping through interactive technology that guides and informs customers. These AI-driven carts personalize every in-store journey, turning routine shopping trips into engaging, rewarding experiences while enabling seamless in-cart scanning and payment that allows shoppers to bypass traditional checkout lines.

For retailers, the technology provides real-time customized offers and product recommendations to customers while delivering valuable data-driven insights that help streamline operations and optimize merchandising strategies. The carts feature multiple layers of security for accurate recognition and transaction integrity, with modular, all-in-one detachable panels that can transform existing shopping cart fleets into intelligent retail platforms.

This strategic hire comes as the retail technology sector experiences rapid growth, with increasing demand for solutions that enhance customer experience while providing retailers with new revenue streams through data monetization and retail media opportunities. Neil's appointment positions A2Z Cust2Mate to capitalize on these trends as consumers increasingly expect personalized, seamless shopping experiences that blend digital convenience with physical retail.

The company's expansion strategy reflects the growing importance of smart retail technologies in helping traditional brick-and-mortar stores compete with e-commerce platforms by offering similar levels of personalization and convenience. For more information about A2Z Cust2Mate's innovative retail solutions, visit https://www.cust2mate.com.