A2Z Cust2Mate Secures Retail Media Monetization Rights with Israeli Supermarket Chain Yochananof
A2Z Cust2Mate Solutions Corp. has secured exclusive rights to monetize retail media and data from smart shopping carts deployed at Yochananof supermarkets, positioning the company to capitalize on the rapidly growing $170 billion global retail media market.
A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) has entered into a significant agreement granting the company rights to monetize all retail media, data, and other digital assets generated by its Cust2Mate 3.0 smart shopping carts deployed at Yochananof, Israel's premier supermarket chain. This strategic partnership enables A2Z to create new revenue streams through advertising, consumer data analytics, and the development of a smart cart marketplace.
Based on historical usage data, each smart cart can generate more than 25,000 impressions per month, providing substantial advertising inventory for brands seeking to reach consumers during their shopping journey. The financial arrangement involves A2Z paying Yochananof a fixed sum for ads sold on a cost per thousand impressions basis, creating a mutually beneficial revenue-sharing model.
The agreement positions A2Z to capture value in the rapidly growing $170 billion global retail media segment and the projected $20.3 billion retail data monetization platform market by 2033. This move represents a strategic expansion beyond the company's core smart cart technology business into high-margin digital advertising and data analytics services.
A2Z's Cust2Mate smart carts transform traditional shopping experiences by incorporating interactive technology that guides and informs customers. The AI-driven carts personalize every in-store journey, turning routine shopping trips into engaging, rewarding experiences while enabling seamless in-cart scanning and payment. This technology allows shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations.
The enhanced customer experience provided by these smart carts boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity, ensuring both consumer privacy and transaction security.
This agreement with Yochananof demonstrates the growing value of in-store digital advertising networks and the increasing importance of first-party consumer data in the retail sector. As traditional retail continues to evolve, partnerships like this highlight how physical stores can leverage technology to compete with e-commerce platforms while creating additional revenue streams.