A2Z Cust2Mate Solutions Expands Retail Media Network with New Brand Advertising Agreements
A2Z Cust2Mate Solutions Corp. has secured advertising agreements with major brands including Under Armour to advertise on its smart cart platform in Israel, advancing monetization of its in-store media network.
A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) announced new retail media agreements with brands including Under Armour, Santa Barbara Polo Club, Slazenger, Rollox and SwissBrand to advertise on its smart cart platform in Israel. This development further advances monetization of its in-store media network and supports continued growth of its Retail Media Division, according to a press release.
The agreements mark a significant step for the company as it expands its retail media network, which turns shopping carts into AI-powered connected commerce platforms. The Cust2Mate Smart Cart platform helps retailers and brands grow revenue through targeted retail media and real-time shopper engagement at the moment purchase decisions are made. It delivers actionable, real-time data that provides full visibility into in-store shopper behavior and decision-making.
With its modular, state-of-the-art technology, Cust2Mate enables retailers to increase revenue, optimize store operations, and mitigate loss across their chains at scale. The addition of well-known brands like Under Armour and Santa Barbara Polo Club underscores the platform's growing appeal to advertisers seeking to reach consumers at the point of purchase.
For more information on A2Z Cust2Mate Solutions Corp. and its subsidiary, Cust2Mate Ltd., visit www.cust2mate.com.
The latest news and updates relating to AZ are available in the company’s newsroom at https://ibn.fm/AZ.
This expansion is important as it demonstrates the growing trend of in-store retail media networks, which allow brands to engage shoppers directly within the retail environment. By leveraging smart cart technology, A2Z Cust2Mate is positioning itself at the intersection of physical retail and digital advertising, a space that is increasingly attracting investment from major consumer brands. The agreements with prominent brands suggest confidence in the platform's ability to deliver measurable returns on advertising spend.
As retailers seek new revenue streams and ways to compete with e-commerce giants, in-store media networks offer a compelling solution. They provide brands with access to shoppers who are already in a purchasing mindset, potentially increasing conversion rates. For A2Z Cust2Mate, these agreements represent a key milestone in monetizing its technology and building a sustainable business model beyond hardware sales.
Investors will be watching to see how the company scales its retail media network to additional markets and retailers, and whether it can attract more top-tier brands. The success of this division could significantly impact the company's financial performance and stock valuation.