AND Digital Appoints Former Salesforce Executive as Chief AI Officer to Drive Enterprise AI Transformation
AND Digital's appointment of Kenn van Hauen as Chief AI Officer signals a strategic shift from AI experimentation to enterprise-scale implementation, positioning the consultancy to lead clients in building sustainable AI capabilities that deliver measurable business impact.

International technology consultancy AND Digital has appointed Kenn van Hauen as Chief AI Officer, a strategic move that underscores the company's commitment to leading enterprise AI adoption beyond pilot programs. Van Hauen, who previously served as Vice President and Head of Industries for Professional Services EMEA at Salesforce, will lead AND Digital's AI, Automation, and Intelligent Systems Practice Area while overseeing the evolution of expertise across all strategic disciplines.
Van Hauen's appointment comes at what he describes as a critical inflection point in AI adoption. The experimentation phase is ending, and organizations are realizing that success requires more than just access to the latest models, he noted. His role will focus on ensuring AND Digital leads through technical excellence across all practice areas, with AI serving as the catalyst for transformation. Companies that will succeed are those with the discipline to connect technology to customer value, build sustainable AI economics, and create the orchestration infrastructure that makes these systems work at scale.
With an extensive career spanning Capgemini, Salesforce, and PA Consulting, van Hauen brings a proven track record of delivering transformational change across diverse industries. He specializes in initiatives that enhance customer experience, unlock operational efficiencies, and strengthen corporate decision-making. His background combines consulting expertise, technological insight, and strategic business leadership to deliver exceptional results for both clients and the organizations he serves.
AND Digital CEO and Founder Paramjit Uppal emphasized that van Hauen's appointment represents the company's commitment to leading through expertise. His unique combination of strategic vision and delivery credibility, proven across both consulting and technology leadership roles, makes him the ideal person to ensure we're not just keeping pace with technological change but staying ahead of it, Uppal stated. As AND Digital continues its international growth, having someone of van Hauen's caliber leading practice areas ensures the company builds the deep, differentiated capabilities clients need to thrive in an AI-driven future.
The appointment underscores AND Digital's strategy of differentiation through expertise, helping clients build the digital and AI capabilities needed to create sustainable competitive advantage. With strong global momentum since its founding in 2014, AND Digital continues to scale internationally while maintaining its focus on developing next-generation skills, accelerators, and intellectual property that enable its clubs to deliver exceptional client outcomes. For more information about AND Digital's approach to developing and delivering digital products and platforms, visit https://www.and.digital.