ArcticCollagen Expands Nationwide with Flavor-Focused Collagen Supplement Strategy
ArcticCollagen's nationwide expansion of citrus-flavored collagen supplements addresses the critical consumer demand for enjoyable wellness products while providing significant health benefits through 8,000mg of marine collagen per serving.
ArcticCollagen is expanding its nationwide availability of strawberry and lemon-flavored collagen supplements, emphasizing taste as a crucial factor in consumer adoption of health products. The company's approach responds to market research showing that 59% of global consumers consider taste influential when determining the value of health and wellness products, slightly more important than multifunctional benefits or scientific evidence supporting health claims, according to Nutraceuticals World.
The supplement contains 8,000 mg of pure hydrolyzed marine collagen, 8 grams of lean protein, hyaluronic acid, and vitamin C in single-use sachets. Made from sustainably sourced skin of wild-caught Northern European white fish, cod, and salmon, and hydrolyzed in Norway, ArcticCollagen provides type 1 collagen that boosts the body's natural levels. According to Mayo Clinic, at least 30% of the body's protein consists of collagen, primarily concentrated in bones, ligaments, tendons, skin, blood vessels, and internal organs.
Company President Jasmien Winqvist stated that the product was developed to address consumer frustration with traditional supplements that were often flavorless or chalky. The honey-like formula can be added to common breakfast foods like cereal, oatmeal, or yogurt, or taken on its own as a sweet treat. During a recent appearance on The Donna Drake Show, Winqvist demonstrated how the product can be consumed quickly without mess.
ArcticCollagen is available for purchase on OneLavi.com, Medpaid Market, and Amazon.com, with a debut coming soon to Walmart.com. A pack of 14 single-use sachets retails for $47.99. The company's expansion follows product appearances at the ECRM Vitamin, Weight Management & Sports Nutrition Session in South Florida and inclusion in this year's Emmys Week in Los Angeles.