Ascent Hospitality Management Promotes Natalie Hansen to Vice President of Franchise Sales

Ascent Hospitality Management, franchisor of Huddle House and Perkins American Food Co., has promoted Natalie Hansen to Vice President of Franchise Sales, recognizing her significant contributions to franchise growth across both brands. Hansen previously served as Senior Director of Development and has closed over 125 signed deals since joining the company in April 2021, bringing 25 years of franchising experience to her expanded role.

Her achievements include securing the largest deal in Huddle House history—a 20-unit franchise agreement in Texas—and introducing Perkins Griddle and Go to Alberta, marking the brand's entry into the Canadian province. Peter Ortiz, Chief Development Officer for Ascent Hospitality Management, stated that Hansen has been instrumental in leading traditional and non-traditional franchise development, highlighting her dedication to building brands that attract both consumers and franchise partners.

Hansen's background includes two decades with REGO Restaurants, parent company of Quiznos and Taco Del Mar, where she served as Senior Director of Development and supported franchise owners while expanding locations. Her experience as a franchisee, having owned and operated a Quiznos in Greenwood Village, Colorado, provides unique insight into the challenges and opportunities facing entrepreneurs.

Hansen emphasized that her dual perspective as both franchisor and owner-operator has enhanced her ability to support franchise partners. Since joining Ascent, she has helped revitalize the franchising program through innovative marketing strategies, lead generation campaigns, and advanced technology systems designed to foster successful and lasting businesses. The promotion reflects Ascent's commitment to strengthening its brand presence in family, fast casual, and non-traditional dining sectors.

For more information about franchising opportunities, visit https://www.ascenthm.com.