Avista Resort Earns Prestigious 2025 Best of the Best Lodging Award from American Bus Association
Avista Resort in North Myrtle Beach has been recognized with the 2025 Best of the Best award in lodging by the American Bus Association, highlighting its exceptional service to the group travel industry and reinforcing its position as a premier destination for motorcoach tours and organized travel groups.
Avista Resort, a premier oceanfront hotel located in North Myrtle Beach, South Carolina, has been named a 2025 Best of the Best award winner in the lodging category by the American Bus Association (ABA). The prestigious award, presented by Destinations magazine—the official publication of the ABA—recognizes travel industry partners across North America that deliver exceptional service, hospitality, and group travel experiences.
Each year, the Best of the Best awards honor top-rated hotels, attractions, and destinations that go above and beyond to serve motorcoach groups and the group travel industry at large. Avista Resort was selected for its continued excellence in welcoming tour operators, motorcoach travelers, and group planners with outstanding accommodations, thoughtful amenities, and personalized service. This recognition comes at a time when group travel continues to rebound strongly post-pandemic, making such industry validation particularly meaningful for hospitality providers.
"We're so honored to be recognized by the American Bus Association as one of the Best of the Best in Lodging for 2025," said Kim Lewis, Director of Sales at Myrtle Beach Seaside Resorts. "This award means a lot to us because it comes from our peers and the tour groups who've chosen to stay with us year after year. It's a wonderful reflection of the care and dedication our entire Avista team puts into making every guest feel welcome."
Located just steps from the Atlantic Ocean, Avista Resort offers condo-style accommodations with full kitchens and private balconies, indoor and outdoor pools, a lazy river, and on-site dining at Just Off Main. With group-friendly spaces, ample motorcoach parking, and a location minutes from top area attractions, the resort has become a trusted destination for group tours, reunions, retreats, and special events. The resort's recognition by the ABA signals its competitive positioning within the growing group travel market segment, which represents significant revenue potential for hospitality providers.
Beyond its hospitality services, Avista Resort is deeply committed to giving back, collaborating with local nonprofit organizations across South Carolina to support meaningful community initiatives. The American Bus Association serves as the leading trade organization for the motorcoach, group travel, and tourism industry in North America. For more information about the association and its programs, visit https://www.buses.org.