Benihana Express Expands in Miami with Second Location
The ONE Group Hospitality's expansion of Benihana Express in Miami highlights the brand's growth strategy and the increasing popularity of fast casual dining with Japanese-inspired flavors.
The ONE Group Hospitality has announced the opening of a second Benihana Express location in Miami, marking a significant step in the brand's expansion within the fast casual dining sector. Located in the Bayside Marketplace shopping center, this new outlet introduces a hibachi concept that combines the beloved elements of Benihana's traditional teppanyaki experience with the convenience of fast casual dining. The move is part of a broader strategy to grow the Benihana brand through franchising, as emphasized by Emanuel "Manny" Hilario, CEO of The ONE Group.
The restaurant, operated by franchisee Erick Passo, features a modern, minimalist design with Japanese-inspired aesthetics and an open kitchen concept. The menu offers a variety of hibachi dishes, including the new Hibachi Burritos, Hibachi Entrees, and Hibachi Yakisoba Bowls, alongside classic appetizers and add-ons. This expansion not only signifies The ONE Group's commitment to bringing the Benihana experience to a wider audience but also reflects the growing demand for quick-service dining options that do not compromise on quality or flavor.
With plans to open additional locations in Miami and the first West Coast operation in San Francisco later this year, Benihana Express is poised to become a significant player in the fast casual dining scene. For more information on franchising opportunities, visit https://togrp.com/licensee-inquiry-form.