Blo Blow Dry Bar Expands to Southwest Las Vegas with Family-Owned Location
Blo Blow Dry Bar's new Southwest Las Vegas location represents both franchise expansion and local entrepreneurship, offering specialized beauty services while creating economic opportunities in the community.
Blo Blow Dry Bar, North America's original blow dry bar franchise, has opened a new location in Southwest Las Vegas, marking another expansion for the growing beauty services chain. The new bar at 7385 S. Rainbow Blvd. offers five signature hair styles, a la carte options, various hair treatments, five signature makeup looks, and a new section of customized styles. For a limited time, the location is offering a founder's rate for its Mane Squeeze Membership, which includes two monthly blowouts for $80, $5 off additional services, and 10% retail discounts.
The Southwest Las Vegas location is owned and operated by local entrepreneurs Azure White, Jeremy White, and Bailee Read, representing a family business model within the franchise system. Azure White, a hairstylist with over 30 years of experience who transitioned into real estate, originated the idea of bringing Blo Blow Dry Bar to Las Vegas. Jeremy White brings decades of hospitality expertise from working with major brands like MGM and Caesars, while Bailee Read contributes marketing experience from companies including BMW and HBO Max. Their combined professional backgrounds and deep community connections position this expansion as both a business venture and community investment.
The opening reflects Blo Blow Dry Bar's continued growth since launching the "no cuts, no color" concept in 2007. The company has expanded to over 165 locations across the U.S. and Canada, evolving from blowout services to include makeup services, membership programs, and retail products. The brand emphasizes creating inclusive spaces where people of all ages, ethnicities, and orientations feel welcomed and represented while promoting self-care and wellness.
To celebrate the opening, the new location is offering discounted blowouts at $50 from September 19-25 and a "Bring a Bestie" promotion through September 30 where both guests receive free head massages when booking together. The bar operates Monday through Friday from 9 a.m. to 6 p.m., Saturday from 8 a.m. to 6 p.m., and Sunday from 9 a.m. to 5 p.m. For additional information, visit https://blomedry.com/blo-las-vegas-southwest/.