Bloomin’ Blinds and Sol-Lux Forge Strategic Partnership to Expand Outdoor Shading Solutions
Bloomin’ Blinds enhances its outdoor product offerings through a strategic partnership with Sol-Lux, providing franchisees with advanced motorized shading solutions to meet growing consumer demand.
Bloomin’ Blinds, a leading window covering franchise, has announced a strategic partnership with Sol-Lux, a pioneer in smart exterior shading, to broaden its outdoor product line. This collaboration introduces Sol-Lux’s innovative retractable awnings and drop screens to Bloomin’ Blinds franchise locations nationwide, marking a significant expansion into the outdoor shading market.
The partnership enables Bloomin’ Blinds franchisees to offer Sol-Lux’s premium motorized outdoor shading products, such as the Mirage and Freedom motorized patio awnings, EOS autonomous window awnings, and MiraSol motorized drop screens. These products are designed to meet the increasing consumer demand for smart, energy-efficient, and aesthetically pleasing outdoor shading solutions.
Jeff Wharton, CEO of Bloomin’ Blinds, emphasized the partnership’s role in empowering franchisees. "By integrating Sol-Lux’s exterior shading products into our lineup, we’re providing our franchise owners with access to a high-demand category supported by decades of manufacturing expertise," Wharton stated. This move is expected to open new revenue streams for franchisees and enhance their local market positioning.
The collaboration with Sol-Lux follows Bloomin’ Blinds’ early 2025 partnership with Hunter Douglas, further solidifying its commitment to offering comprehensive shading solutions. Steve Brous, National Sales Manager at Sol-Lux, highlighted the alignment between the two companies. "Bloomin’ Blinds is a trusted brand with a strong customer service model, making it an ideal partner for Sol-Lux to expand its reach in the residential market," Brous said.
Available now through participating Bloomin’ Blinds locations, Sol-Lux’s outdoor shading products offer homeowners durable, weather-resistant solutions that combine performance with ease of use. For more information on Bloomin’ Blinds franchise opportunities, visit https://www.bloominblinds.com/franchising/. To explore Sol-Lux’s product lineup, visit https://www.sol-lux.com.