California Tortilla Celebrates Shark Week with Unique Promotion
California Tortilla marks its 30th anniversary by bringing back its Shark Week promotion, offering free Shark Fin Hats and tacos to engage customers with bold flavors and fun experiences.
California Tortilla is reviving its Shark Week promotion, a move that underscores the brand's commitment to combining bold flavors with memorable customer experiences. Starting July 23, customers purchasing a fish taco will receive a free Shark Fin Hat, available in-store while supplies last. Those who wear the hat back by the end of the month will be rewarded with a free fish taco with any purchase. Additionally, customers who post a photo wearing the hat on social media and tag @caltort will receive a free taco added to their Burrito Elito account.
Keith Goldman, President & CEO of California Tortilla, highlighted the promotion as a reflection of the brand's ethos: delivering bold food and experiences. This initiative is part of the brand's 30th-anniversary celebrations, aiming to bring back fun, familiar elements that have defined California Tortilla's approach to fast-casual dining. From Pop-Tart giveaways to the Wall of Flame hot sauce bar, the brand has consistently sought innovative ways to engage its customers beyond the menu.
The Shark Week promotion is not just about free tacos; it's a testament to California Tortilla's ability to keep the fast-casual dining experience fresh and exciting. For more details on the promotion and how to join the Burrito Elito loyalty program, visit CaliforniaTortilla.com.