California Tortilla Revives Pop-Tart Day Tradition for 30th Anniversary Celebration
California Tortilla is bringing back its popular National Pop-Tart Day promotion on November 12, offering free Pop-Tarts with purchases as part of the company's 30th anniversary festivities.
California Tortilla is reviving one of its most beloved promotions as the fast-casual restaurant chain celebrates its 30th anniversary. The company announced the return of National Pop-Tart Day, scheduled for Wednesday, November 12, when every purchase at participating locations will include a free Pop-Tart.
The nostalgic promotion, first launched in 1996, gives longtime customers a sweet reminder of past celebrations while adding an extra layer of fun to the anniversary festivities. Each Pop-Tart includes a sticker with a QR code that allows guests to play a digital scratch-off game for prizes, with the top winner receiving free burritos for a year.
We're thrilled to bring back this fan-favorite tradition as part of our 30th-anniversary celebrations, said Keith Goldman, President & CEO of California Tortilla. We are bringing back this fun tradition as our guests have loved celebrating National Pop-Tart Day with us, and it's the perfect way to mix a little nostalgia with a lot of fun.
Participating in the promotion is straightforward. Customers need to visit a participating California Tortilla location on November 12, place an order from the menu of burritos, tacos, bowls, salads, and other items, and receive a free frosted strawberry or frosted brown sugar Pop-Tart, limited to one per customer.
For customers seeking additional benefits, the company encourages joining the Burrito Elito loyalty program through the California Tortilla app available via the App Store and Google Play or by signing up in-store and registering the account online. Members earn points for every dollar spent, enjoy exclusive freebies, and stay updated on the latest news and offers.
California Tortilla has earned numerous industry accolades throughout its three decades of operation, including recognition from FastCasual.com's Top 100 Movers & Shakers and multiple awards from Washington City Paper and Washingtonian magazine. The revival of this popular promotion represents the company's ongoing commitment to creating memorable customer experiences while celebrating its milestone anniversary.