Canadian Club Becomes Official Partner of Soccer Canada and Canadian Premier League
Canadian Club has entered a three-year partnership with Soccer Canada and the Canadian Premier League, marking a significant corporate alliance that will enhance fan experiences and support the growing soccer ecosystem across Canada.
Canadian Club has joined the starting lineup as the official partner of Soccer Canada and the Canadian Premier League in a three-year alliance with the national soccer governing body and the country's professional men's league. This partnership arrives as soccer experiences unprecedented growth across Canada, capturing the hearts of fans from coast to coast.
The iconic Canadian brand brings its long tradition of bringing people together to the soccer pitch with a deep commitment to supporting a cause larger than itself and uniting soccer enthusiasts nationwide. Canadian Club will accompany national soccer in its momentum, appearing where supporters are most engaged and celebrating the energy, passion, and national pride that Canadian soccer inspires ahead of this historic moment.
"Canadian Club has always embodied Canadian pride and resilience, and it's an honor to bring that same energy to Canadian soccer," said Deepti Gurkar, Senior Director, National Marketing and Canadian International Brands at Suntory Global Spirits. "This partnership goes far beyond mere sideline presence: it places Canadian Club at the heart of the action, in deeply Canadian immersive experiences."
As the exclusive whisky and ready-to-drink beverage partner for Soccer Canada and the Canadian Premier League through 2027, Canadian Club will support Canadian professional players both internationally and domestically, from the field to retail locations. The brand will create content inspired by on-field action and connect with supporters through tangible marketing activations and immersive digital content.
Fans won't have to look far to spot Canadian Club during Soccer Canada's home matches. The brand will be present with LED signage around stadiums, on-site marketing activations, tasting opportunities at select fan and VIP events, and exclusive pouring rights at major Soccer Canada events next year. These touchpoints will bring supporters closer to the energy and emotion sweeping across the country and help celebrate a sport that unites Canada with impressive strength.
"We're thrilled to welcome Canadian Club to the Soccer Canada partner family at such a pivotal moment for our sport," said Dominic Martin, Marketing Director of Soccer Canada. "Through Canadian Club's deep affinity with Canadian heritage and strong national presence, this partnership will enhance the fan experience in stadiums and communities across the country."
Canadian Club's presence on the Canadian soccer scene will extend coast to coast through its partnership with the Canadian Premier League. The brand will be visible in stadiums from Halifax to Vancouver Island through signage, match-day tastings, and on-site experiences such as pre-game gatherings and special attention in select VIP suites. Canadian Club will also be active during major events, including the Canadian Premier League Final with its VIP reception and the CPL Awards.
"Canadian Club is a brand that, like soccer, is woven into the fabric of our country," said Glen Johnson, Vice President of the Canadian Premier League and Canadian Soccer Business. "As Canadian soccer reaches unprecedented heights, we're proud to welcome such an iconic Canadian partner alongside Soccer Canada and the Canadian Premier League. Together, we'll enrich the fan experience and create memorable moments that celebrate our shared pride, passion, and identity, both here at home and internationally."
For more information about Soccer Canada, visit https://www.canadasoccer.com. Additional details about the Canadian Premier League can be found at https://CanPL.ca.