Capriotti's Expansion in New Jersey Signals Aggressive Growth Strategy
Capriotti's Sandwich Shop opens its second New Jersey location in Marlton, with franchise owners planning eight additional stores as part of the chain's national expansion toward 750 locations by 2032.
Capriotti's Sandwich Shop celebrated the grand opening of its newest location in Marlton on August 26, marking the second venture for local franchise owners Jimit Dharia and Urvi Jatania, who also operate the Princeton location. The husband-and-wife team, originally from India with extensive restaurant and construction business experience, discovered Capriotti's after visiting a Pennsylvania location and experiencing the quality firsthand.
The Marlton opening represents significant implications for both local economic development and Capriotti's national expansion strategy. With plans to open eight additional locations across New Jersey, the franchise owners demonstrate confidence in the brand's growth potential within the state. This expansion aligns with Capriotti's ambitious goal to reach over 750 locations nationwide by 2032, as indicated on their franchise opportunity website at https://www.ownacapriottis.com.
The new location at 1041 NJ-73, Unit H1 introduces Marlton residents to Capriotti's award-winning sandwich menu, including The Bobbie, voted "The Greatest Sandwich in America" by AOL.com readers. This slow-roasted, hand-pulled turkey sub with cranberry sauce and stuffing represents the brand's commitment to quality that has driven its 49-year success. Other signature items include the Capastrami with house-made coleslaw and various cheesesteaks featuring premium ingredients like American Wagyu from Snake River Farms.
From a business perspective, the opening highlights the growing franchise model in the quick service restaurant sector. The location offers modern convenience features including online ordering through https://capriottis.com, third-party delivery options, and catering services for events of all sizes. Customers can join the rewards program by visiting https://capriottis.com/freesub or downloading the app from the App Store or Google Play to earn points and redeem rewards.
The strategic placement in Marlton positions Capriotti's to capture South Jersey's market demand for premium sandwich options while supporting the chain's recognition on Fast Casual's Top Movers & Shakers List for five consecutive years. This expansion not only creates local employment opportunities but also strengthens the brand's Northeast presence as it competes in the crowded sandwich market.