Club Pilates Expands to Thailand with 20-Studio Master Franchise Agreement
Club Pilates is entering Thailand through a master franchise agreement that will bring 20 studios to Bangkok and surrounding areas, expanding the global fitness brand's international footprint to 22 markets.
Club Pilates, the largest Pilates brand globally, has signed a Master Franchise Agreement in Thailand with plans to open 20 studios across Bangkok, the municipality, and Chonburi Province. This expansion marks the brand's 22nd international market, with the first Thai studio scheduled to open in Bangkok next spring.
The agreement was signed with Me In Motion Co., Ltd., led by CEO Thanayous Kositsakul and his wife Varissara Kositsakul. The couple brings more than three decades of experience operating Toyota dealerships in Thailand, along with extensive background in international retail and franchise businesses. Their previous company, TAFF Co., Ltd., distributed major global brands including Callaway Golf, Taylormade, Cobra-Puma Golf, Acushnet, Adidas, and Billabong, giving them significant expertise in the fitness and golf apparel sectors.
Bob Kaufman, President of International at Xponential Fitness, stated that Thailand represents a strong, trend-setting market where Pilates is experiencing growing popularity. Kaufman emphasized that the Kositsakuls' proven track record in building multiple global brands in Thailand, combined with their passion for fitness and wellness, makes them ideal partners for the Club Pilates expansion.
Thanayous Kositsakul noted that Pilates aligns perfectly with current wellness and lifestyle trends in Thailand, describing Club Pilates as the gold standard in the industry. He expressed excitement about bringing the brand's inclusive, premium fitness experience to local communities, building on his team's successful history of launching international brands in the Thai market.
The expansion reflects the rising global demand for Pilates as a low-impact, full-body workout that supports strength, flexibility, and longevity. Club Pilates now operates 475 locations outside the U.S. and Canada across Europe, Asia-Pacific, and Latin America. The brand positions itself to meet growing consumer demand through its mission to make Pilates more accessible, approachable, and welcoming to everyone, featuring high-quality instruction, state-of-the-art equipment, and an inclusive community atmosphere. For more information about Club Pilates and franchise opportunities, visit https://www.clubpilates.com.