Concorde Promotes Sydney Hockaday to Managing Director of Marketing
Concorde has elevated Sydney Hockaday to managing director of marketing, signaling a strategic emphasis on integrated marketing across its financial divisions to drive long-term growth and advisor support.
Concorde has promoted Sydney Hockaday to managing director, marketing, positioning her to shape and implement the firm's integrated marketing strategy across its broker-dealer, RIA and insurance divisions. This expanded role includes senior leadership over brand development, communications and strategic planning, ensuring marketing and business development initiatives support Concorde's long-term growth and advisor-focused mission.
Danielle Delongchamp, president and chief executive officer of Concorde, expressed confidence in Hockaday's capabilities. "Since joining earlier this year, Sydney has expanded the role far beyond the original job description and taken on responsibilities that reflect her growing leadership," Delongchamp stated. "Sydney has strengthened Concorde's brand, communications and event experience in meaningful ways. Her leadership, creativity and dedication continue to shape how we support our advisors, sponsors and each other."
Hockaday joined Concorde in March 2025 as director of marketing, where she successfully rebranded the firm, redefined communication procedures, and conceptualized and launched a new marketing partnership initiative. Her rapid advancement underscores the company's commitment to recognizing and rewarding impactful leadership within its marketing operations.
Prior to joining Concorde, Hockaday served as vice president of marketing at Capital Square, one of the nation's leading sponsors of tax-advantaged real estate investments. During her tenure there, she managed marketing for approximately 90 investment offerings comprising nearly 100 individual commercial real estate properties. Her oversight included successful marketing for approximately $7 billion in transaction volume, and she led Capital Square's corporate rebrand in 2019, demonstrating her capacity for large-scale marketing transformations.
Hockaday's industry influence extends beyond her corporate roles, as she currently serves as chair of the Marketing and Communications Committee for ADISA, the largest trade association for the alternative and direct investment industry. This position highlights her standing as a thought leader in financial services marketing and her ability to navigate complex regulatory environments while driving strategic marketing initiatives.
The promotion reflects Concorde's strategic focus on strengthening its marketing infrastructure to better serve financial professionals across its integrated platforms. As a nationally recognized, full-service broker-dealer, SEC-registered investment advisor, and insurance firm, Concorde provides tools and expertise through its website at https://concordeis.com to help financial professionals and their clients reach financial goals and objectives. The firm's headquarters in Michigan serves as the base for operations spanning all 50 states, with a clear focus on long-term partnership and purposeful progress in the financial services landscape.