D1 Sports Training Founder Shares Vision Behind the Franchise's Success
Will Bartholomew, founder of D1 Sports Training, discusses the evolution of his franchise and the growing demand for purpose-driven fitness concepts.
Will Bartholomew, the founder of D1 Sports Training, has transformed his passion for sports into a multi-million-dollar franchise with over 150 locations nationwide. Recognized by Men’s Health as a TOP 30 Gym, D1 Sports Training caters to athletes of all ages, offering programs that emphasize performance, strength training, and community.
Bartholomew's journey from a collegiate athlete at the University of Tennessee to the founder of D1 Sports Training was fueled by a gap he identified in the market for elite-level training facilities. Today, D1 not only provides physical training but also fosters a sense of purpose and identity among its members, akin to the YMCA’s mind-body-spirit approach.
The franchise is adapting to the evolving needs of today’s franchisees by leveraging data-driven insights, simplifying operations, and offering high-touch onboarding support. With investments in digital infrastructure and coach education, D1 is positioning itself as the digital home for athletes, ensuring that 'D1 Certified' signifies a mark of quality across the country.
The success of D1 Sports Training underscores the growing consumer desire for fitness routines that offer more than just physical benefits. Bartholomew attributes the franchise's success to accountability, staffing and development, and strong relationships, principles that resonate in today’s purpose-driven market.