D1 Training Expands Athletic Fitness Concept to Forsyth County with Family-Focused Approach
D1 Training's expansion into Forsyth County represents the growing demand for sports-science backed fitness programs that serve entire families while creating business opportunities for franchisees who align with the brand's community-focused values.
D1 Training, a fitness enrichment concept utilizing five core tenets of athletic-based training, has opened a new location in Forsyth County at 2569 Peachtree Pkwy. The facility employs sports-science backed training regimens led by certified trainers to help people of all ages achieve their sport and fitness goals. This expansion highlights the continued growth of specialized fitness franchises that cater to both youth development and adult fitness markets.
Adam and Mindy Pure, owners of D1 Training South Forsyth, represent the ideal franchisee profile for the brand, combining business experience with personal commitment to youth development. As parents of four active children, their decision to open the facility was rooted in family values and community engagement rather than purely business considerations. Adam brings over 20 years of business management experience from operating a 24/7 answering service, while Mindy's background includes retail leadership, education, and extensive community involvement through roles as a preschool teacher and PTA organizer.
The couple's personal philosophy aligns closely with D1 Training's core values, particularly their belief in how structured athletic training builds confidence, character, and resilience in young people. Adam stated, "We've seen firsthand how sports and structured training build confidence, character, and resilience. Our goal is to create a space where families grow stronger together—where kids, teens, and adults are challenged, supported, and inspired every step of the way."
D1 Training's programming is structured around four age-based categories: Rookie (ages 7-11), Developmental (ages 12-14), Prep (ages 15-18) and D1 Adult. Each program incorporates five athletic-based tenets: dynamic warm-up, performance, strength program, core and conditioning, and cool down. Beyond group workouts, the facility offers group, semi-private, and one-on-one training with certified coaches. For more information on D1 Training Forsyth, visit https://www.d1training.com/south-forsyth/.
Dan Murphy, the brand's Chief Operating Officer, emphasized the strategic importance of the Forsyth County expansion, noting that "Adam and Mindy are the ideal candidates to bring the D1 Training experience to the Cumming and Suwanee area. We're thrilled to welcome them to the D1 family and are confident in their ability to show the Forsyth area what they've been missing out on." The brand joins a network that includes professional athlete franchisees such as Kylie Fitts, Jordan Gay, NBA star Chris Paul, and Heisman Trophy winner Tim Tebow.
This opening represents part of D1 Training's national expansion strategy through franchising, with more than 100 performance centers currently open and over 100 additional locations in various stages of development. The brand continues seeking financially qualified business builders, former athletes, and entrepreneurs who share a passion for fitness and youth sports. The Forsyth County location demonstrates how fitness franchises are increasingly targeting suburban markets where family-oriented programming can address multiple demographic segments simultaneously.