Digital Impact Awards 2025 Recognize Credit Unions Driving Growth Through AI-Powered Engagement
The 2025 Digital Impact Awards highlight how credit unions are achieving measurable business results through data-driven digital initiatives, demonstrating the growing importance of AI-powered personalization in financial services.
The annual Digital Impact Awards, presented by DeepTarget Inc. in partnership with Access Softek, have recognized five credit unions for their innovative use of data and artificial intelligence to transform digital banking engagement. The awards ceremony took place during the Access Softek Client Conference in Jackson Hole, Wyoming, celebrating institutions that are redefining member relationships through intelligent digital experiences.
Lebanon Federal Credit Union emerged as the grand prize winner for its interactive loan calculator initiative, which generated 470 new loan account openings by helping members estimate monthly payments for various financial products. The calculator empowered members to make confident, informed decisions about auto loans, personal loans, mortgages, and other offerings, demonstrating the direct business impact of data-driven digital engagement strategies.
Four additional credit unions were recognized as finalists for their creative implementation of AI-driven campaigns. Crane Credit Union was honored for its "High-Yield Checking 3.30 – Predictive Model" initiative, while Levo Credit Union received recognition for its "Mortgage – Pre-Approved" program. Michigan School & Government Credit Union was acknowledged for its "2025 Spring – Lending Auto" campaign, and Rio Grande Credit Union was celebrated for its "2025 Car Payment 2" initiative.
All finalists utilized DeepTarget's Digital Experience Platform within Access Softek's digital banking environment to deliver personalized, data-driven campaigns. These institutions exemplify how forward-thinking financial organizations are transforming routine digital interactions into powerful drivers of member growth, loyalty, and revenue generation. The success stories highlight the growing importance of intelligent personalization in an increasingly competitive financial landscape.
"We're honored to be recognized as the grand prize winner of this year's Digital Impact Awards," said Alaina Erhgood, Vice President of Marketing at Lebanon Federal Credit Union. "Our goal is always to empower our members with the tools and knowledge they need to make sound financial decisions. The loan calculator initiative reflects that commitment - helping members understand affordability, explore options, and move forward with confidence."
The awards program underscores the significant shift in how financial institutions are leveraging technology to enhance member relationships. By combining data insights with artificial intelligence, credit unions can deliver more relevant, timely, and valuable digital experiences that drive measurable business outcomes. For additional information about DeepTarget's solutions, visit https://www.deeptarget.com.