Environment First Printing Expands Sales Force by 250%, Signaling Growth in Green Printing

Environment First Printing's significant expansion of its outside sales force highlights the growing demand for eco-friendly printing solutions and the company's innovative approach to sales and sustainability.

July 21, 2025
Environment First Printing Expands Sales Force by 250%, Signaling Growth in Green Printing

Environment First Printing, a Portsmouth, NH-based company, has announced a 250% increase in its outside sales force, attributing this growth to heightened consumer interest in sustainable printing options and the appeal of its bio-based toner products. CEO Matthew Airey noted the company's unique sales strategy, which includes a diverse range of representatives from retirees to stay-at-home parents, all drawn by the opportunity to earn significant commissions—up to 50% of gross profit, which is notably higher than industry standards.

The company's commitment to environmental stewardship is evident in its products, which save 3 liters of petroleum per toner unit compared to traditional options and are priced 30% lower than those offered by major retailers. This combination of sustainability and affordability has resonated with a broad customer base, from Fortune 500 companies to small local businesses. Sales representative Justin Davies shared his success story, highlighting how the brand has contributed to his family's income by nearly six figures over two years.

With the launch of its new website, www.environmentfirstprinting.com, Environment First Printing is poised to further its mission of reducing foreign oil dependency and promoting renewable resources in the printing industry. The company's expansion and the enthusiastic response from both sales representatives and customers underscore the increasing importance of green solutions in today's market.