First Orion and Glia Partner to Secure Branded Calls with Identity-First Authentication

First Orion, a provider of branded communication solutions, and Glia, a platform for intelligent banking interactions, announced a technology partnership on May 14, 2026, to deliver an identity-first approach to securing outbound customer communications. The integration combines First Orion's Call Authentication and spoof protection capabilities with Glia's Banking AI platform, aiming to help financial institutions protect brand identity, reduce fraud, and improve customer engagement across voice and digital channels.

Unlike standalone authentication tools, the integration embeds identity verification directly into live customer interactions, reducing friction while strengthening trust at the point of engagement. This approach addresses the growing threat of phone number spoofing, where fraudsters impersonate legitimate institutions to deceive customers. By authenticating calls in real-time, the partnership seeks to ensure that customers can trust that calls from their bank are genuine.

The partnership is particularly significant for the banking sector, which has seen a rise in phishing and vishing attacks. According to the press release, Glia's platform is trusted by over 700 financial institutions and features a zero-hallucination and prompt injection guarantee for customer and member AI. First Orion's solutions are integrated into the largest U.S. mobile carriers and used by Fortune 500 companies.

Kevin McMahon, CEO of First Orion, said in the announcement that the collaboration “marks a significant step forward in protecting consumers from phone number spoofing.” He emphasized that the identity-first approach not only secures calls but also enhances the customer experience by making interactions more seamless and trustworthy.

Dan Michaeli, CEO of Glia, added that the integration “gives financial institutions a powerful tool to combat fraud while delivering personalized, efficient service.” He noted that embedding identity verification into live interactions helps build lasting trust with customers.

The announcement comes as regulators and consumers increasingly demand stronger authentication measures. The Federal Communications Commission has pushed for STIR/SHAKEN protocols to combat illegal robocalls and spoofing, but financial institutions face additional challenges due to the sensitive nature of their communications. This partnership aims to go beyond basic call authentication by integrating it into a broader customer engagement platform.

For more information, visit firstorion.com and glia.com.