Former Adidas Marketer Launches Agency to Bring Enterprise-Level Digital Marketing to SMBs
Obie Poasa, a digital marketing strategist who worked on paid media for Adidas and Columbia Sportswear, founded Protean Digital LLC to offer small and mid-sized businesses the structured advertising approaches and performance measurement processes typically used by large corporations.
Obie Poasa, a digital marketing strategist whose background includes supporting paid media and ecommerce initiatives for brands such as adidas US, Columbia Sportswear, and Sorel, has launched Protean Digital LLC, a performance marketing agency aimed at small and mid-sized businesses (SMBs). The agency provides paid search, paid social, SEO/AIO, and digital marketing strategy services for ecommerce, retail, and service-based companies seeking customer acquisition and online growth.
Poasa's previous experience in enterprise retail marketing environments involved campaigns supported by analytics, attribution modeling, and ongoing testing frameworks designed to evaluate performance and media efficiency. Protean Digital LLC was established to bring similar operational approaches and performance measurement processes to growing businesses, effectively offering a form of “enterprise marketing for small business” that reflects how larger organizations manage paid media and campaign accountability.
“Many smaller businesses are looking for more structured approaches to digital advertising and campaign measurement,” said Poasa. “Our goal is to apply operational processes commonly used within larger organizations in a way that is practical for growing brands.”
As a performance marketing agency, Protean Digital LLC evaluates campaigns using metrics such as return on ad spend, revenue attribution, customer acquisition performance, and conversion analysis. SMB ROAS improvement is a central focus, with each engagement structured around data and performance outcomes rather than activity alone. The agency also incorporates AI-assisted workflows into reporting, campaign management, and content development as part of its operational model.
The launch of Protean Digital LLC addresses a gap in the market: while enterprise brands have long benefited from sophisticated marketing operations and dedicated analytics teams, many SMBs lack the resources or expertise to implement such systems. By adapting these methodologies for smaller budgets and teams, Protean Digital aims to help growing companies compete more effectively in digital channels. This is particularly relevant as ecommerce and retail businesses face increasing pressure to optimize ad spend and demonstrate clear ROI from their marketing investments.
Protean Digital LLC currently works with ecommerce, retail, and service-based businesses that rely on digital advertising and online acquisition channels as part of their growth strategy. The agency is headquartered in the Pacific Northwest. More information is available at Protean Digital LLC.