Former College Football Player Opens D1 Training Facility in Clearwater
A former University of Richmond football player and his wife are bringing D1 Training's sports-science backed fitness programs to Clearwater, offering elite athletic training for all ages in a community that previously lacked such specialized facilities.

Jeff Ritch, a former collegiate football player at University of Richmond, and his wife Lauren are opening a D1 Training facility in Clearwater on October 13 at 2265 Gulf to Bay Blvd. The couple, both Florida natives, join a network of franchisees that includes professional athletes like NBA star Chris Paul and Heisman Trophy winner Tim Tebow, bringing elite athletic training to a community where such specialized facilities were previously unavailable.
As a former college athlete, Ritch understands the gap in training resources for aspiring young athletes. "There was nothing like this for me growing up, and if there was, I would have felt much more prepared for college football," Ritch said. His personal experience drives the facility's mission to prepare young athletes for collegiate sports while promoting teamwork and enjoyment in training. The facility employs certified trainers using sports-science backed regimens across four age-based programs: Rookie (ages 7-11), Developmental (ages 12-14), Prep (ages 15-18), and D1 Adult.
The training methodology centers around five core athletic tenets: dynamic warm-up, performance, strength program, core and conditioning, and cool down. Beyond group workouts, D1 Training offers group, semi-private, and one-on-one training with world-class coaches, aiming to serve athletes dedicated to their sport or fitness goals regardless of age or athletic background. For more information about the Clearwater location, visit https://www.d1training.com/facility/clearwater.
Dan Murphy, D1 Training's Chief Operating Officer, expressed confidence in the Ritchs' ability to succeed. "Jeff and Lauren are the ideal candidates to bring the D1 Training experience to Clearwater," Murphy said. "We're thrilled to welcome them to the D1 family and are confident in their ability to show the Clearwater area what they've been missing out on." The brand, founded in 2001 by former NFL player Will Bartholomew, currently operates more than 150 facilities nationwide with over 100 additional locations in development.
This expansion reflects D1 Training's strategic growth through franchising, seeking financially qualified business builders, former athletes, and entrepreneurs who share a passion for fitness and youth sports. The Ritchs combine Jeff's background as a fourth-generation St. Petersburg financial advisor and Lauren's experience as a pharmaceutical representative to bring both financial acumen and customer service expertise to their new venture. For those interested in franchise opportunities, additional details are available at https://www.d1franchise.com/.
The opening represents more than just another fitness center—it addresses a demonstrated need for specialized athletic development in the Clearwater area. By providing structured, science-based training previously inaccessible to local athletes, the facility could potentially elevate the region's competitive sports landscape while offering adults professional-grade fitness programs. This aligns with D1 Training's broader mission of positively impacting athletes' lives through comprehensive training systems that avoid fitness fads and shortcuts.