Fox Run's Priority List Program Offers Personalized Path to Senior Living Decisions
Erickson Senior Living's Fox Run community provides multiple engagement opportunities through its Priority List program, allowing prospective residents to thoroughly evaluate the community before committing through events, overnight stays, and direct resident interactions.
Fox Run, an Erickson Senior Living community in Novi, Michigan, has developed a comprehensive approach to helping prospective residents determine if their community is the right fit through personalized engagement opportunities. The Priority List program serves as the cornerstone of this strategy, offering multiple touchpoints for exploration without sales pressure.
George and Ellie Nosky exemplify how the program works in practice. After receiving an invitation to a lunch and tour, they joined the Priority List to further investigate the community. "We took advantage of the Priority List program, but there was no pressure from sales staff," George noted about their experience. Sales Director Allison Murphy emphasizes that the program provides various ways for people to gather information needed to make informed decisions about senior living.
The Priority List offers exclusive access to educational and social events throughout the year. "We host anywhere from eight to ten educational and social events each year, exclusive to Priority List members," Murphy explains. These events include presentations from finance and resident life departments, as well as information about the community's https://www.ericksonseniorliving.com medical center and its services provided by full-time healthcare professionals.
Ellie Nosky found these comparative events particularly valuable. "We would get invited to other retirement communities, [so the events allowed us] to go there and see the differences. For us, it was very beneficial," she recalled. Social events range from outdoor barbecues and pickleball games to concerts, ensuring there are engaging activities for diverse interests.
The Live the Life program represents the most immersive opportunity for prospective residents. Priority List members can book overnight stays in furnished guest suites, utilize community amenities, join club meetings, dine at restaurants, and interact directly with current residents. During their stay, George visited the woodworking shop and participated in model railroad club meetings, while Ellie explored the fitness center and connected with the mah-jongg group.
Murphy notes that the community's current high occupancy rate makes joining the Priority List particularly important for those interested in specific floor plans. The program allows people to request more information https://www.ericksonseniorliving.com/communities/fox-run/ today while securing their place for future availability. The personalized approach acknowledges that different people have varying priorities when considering senior living options, from financial stability concerns to social connection opportunities.
After thorough exploration through multiple Priority List engagements, George and Ellie moved into a two-bedroom, two-bath home with a patio at Fox Run in November 2024, now enjoying the activities they initially sampled during their evaluation period. The program demonstrates how modern senior living communities are evolving their engagement strategies to meet the comprehensive information needs of prospective residents.