From Chemistry to Chocolate: Estelle Tracy's Journey with 37 Chocolates

Estelle Tracy's journey from a corporate career to founding 37 Chocolates highlights a unique blend of passion and education in the craft chocolate industry. Originally from France, Tracy's accidental foray into chocolate tasting on her 37th birthday evolved into a full-fledged business dedicated to demystifying chocolate for enthusiasts and novices alike.

With a background in analytical chemistry and food writing, Tracy approaches chocolate education with a philosophy of simplicity without simplification. Her tastings and events are designed to empower individuals to trust their palates, fostering a community of lifelong learners. This approach not only challenges the snobbery often associated with gourmet foods but also builds a welcoming space for exploration and discovery.

The COVID-19 pandemic presented significant challenges, forcing Tracy to rethink her business model. However, her resilience and creativity led to the development of new offerings, including corporate events and educational sessions with experts from chocolate-producing regions. These initiatives not only helped navigate the crisis but also expanded her business's scope and impact.

Tracy's commitment to putting people first is evident in her decision to support a colleague facing health issues by purchasing her chocolate inventory, despite the financial risk. This decision underscores her belief in using business as a platform for living one's values, a principle that guides her long-term vision for 37 Chocolates.

Looking ahead, Tracy envisions a future where 37 Chocolates continues to educate and inspire, bridging the gap between chocolate lovers and the artisans behind the bars. Her story is a testament to the power of passion, education, and community in transforming a hobby into a meaningful business.