Global Cannabis Leaders Converge in Southernmost City for Landmark Cultural Event
Major cannabis industry figures from across the globe are gathering in Ushuaia, Argentina for a groundbreaking cultural event that signals the maturation and globalization of the cannabis movement.
The global cannabis community is preparing for an unprecedented gathering in Ushuaia, Argentina, the southernmost city on Earth, from October 20-22, 2025. Organized by En Volá, one of the world's leading cannabis media platforms, the "Cannabis in the End of the World" event represents a significant milestone in the international cannabis movement, bringing together influential voices, brands, and activists from Latin America, North America, and Europe.
The event's importance lies in its demonstration of how the cannabis industry has evolved from localized movements to a truly global phenomenon. With participants representing Argentina, Uruguay, Chile, Mexico, Spain, Germany, Italy, Brazil, Puerto Rico, and the United States, the gathering showcases the diverse international perspectives shaping cannabis policy, culture, and business. The event will be filmed as part of En Volá's acclaimed YouTube documentary series Very Happy, which celebrates cannabis stories and communities worldwide.
The impressive lineup of industry pioneers includes Kyle Kushman of Homegrown Cannabis from the United States, Zara Snapp of Instituto RIA from Mexico, Jürgen Bickel of German vaporization technology company Storz & Bickel, and Bob Hoban, an international cannabis advisor from the United States. The participation of Chilean Congresswoman Ana María Gazmuri highlights the growing political acceptance and legislative progress surrounding cannabis in Latin America.
The journey begins at Expo Cannabis Argentina in Buenos Aires from October 17-19, 2025, which serves as Latin America's premier cannabis event. Following the Buenos Aires gathering, participants will travel to Ushuaia where they will explore Patagonia, host discussions, and record a live soundtrack experience. This combination of culture, nature, and cannabis advocacy in such a remote location underscores the movement's global reach and cultural significance.
The event's substantial global impact is amplified by the combined social media following of over 4.4 million across participating countries including Chile, USA, Germany, Argentina, Mexico, Spain, Uruguay, and Italy. This digital reach ensures that the discussions and cultural exchanges happening at the "end of the world" will resonate with cannabis communities worldwide in real time. Supporting partners include industry leaders like Storz & Bickel from Germany and Blimburn Seeds from Spain, further validating the event's importance within the global cannabis industry.
This gathering represents more than just another cannabis conference; it signals the maturation of the global cannabis movement into a sophisticated, culturally significant industry with international cooperation and shared values. By bringing together such diverse leadership in one of the world's most remote locations, the event demonstrates how cannabis has transcended national boundaries to become a unifying global culture with economic, social, and political implications that extend far beyond individual markets.