Go Fund Yourself Episode 8 Highlights Startups Blending Personal Narratives With Scalable Business Models
Cheddar TV's Go Fund Yourself showcases two ventures—French With an Attitude and Torques—that transform personal resilience stories into scalable business opportunities, demonstrating how authentic mission-driven startups are gaining investor traction.
The latest episode of Cheddar TV's Go Fund Yourself series has brought attention to two innovative startups that are successfully transforming personal journeys into scalable business ventures. Episode 8 featured French With an Attitude and Torques, both demonstrating how deeply personal narratives can form the foundation of compelling business models that attract investor interest.
French With an Attitude entered the spotlight with Born in the Wrong Chair, a memoir that addresses cultural displacement, late-diagnosed neurodivergence, addiction, and recovery. The book serves as more than just a personal story—it introduces readers to The Three Stages of Awareness framework: Knowing, Awareness, and Acting. What elevates this project from traditional publishing to a scalable venture is its connection to Neurodivergent With an Attitude, a nonprofit creating adaptive fashion, technology, and educational resources. Interested investors can learn more about the funding opportunities at https://frenchwithattitude.com/investment-companion.
The second featured company, Torques, positions itself at the intersection of recreation and therapy. Founded by Scott Thomas Peterson, LCSW, the brand reinterprets familiar activities into structured wellness tools. Products like Racquet Torques blend tennis and badminton, while Torques Toss offers gamified play with scoring mechanics. Each product connects to a companion app that tracks scores and integrates mindfulness features, extending engagement beyond physical play. The company incorporates cognitive behavioral therapy principles, particularly the Thinking, Feeling, Behavior framework, embedding these into both products and programming.
Torques represents a multi-revenue stream business model with income sources including product sales, app adoption, curriculum licensing, video content through Torques TV, and wellness event activations. The company faces the challenge of scaling distribution while maintaining clinical credibility, but its potential reach across consumer, educational, and clinical settings makes the model particularly compelling. Potential investors can explore funding options at https://try.torques.tv/reservation.
The episode's significance lies in how both ventures translate resilience into market opportunity. One founder uses writing as a path to recovery and community-building, while another transforms therapeutic principles into scalable games. For investors and potential partners, these companies highlight a growing trend where mission-driven startups gain traction not only through their products but through the authenticity behind them. The full episode replay is available at https://www.cheddar.com/shows/go-fund-yourself/.
Go Fund Yourself continues to provide participating companies with valuable exposure, constructive feedback from seasoned entrepreneurs including Rory Cutaia, Jayson Waller, and David Meltzer, and direct connections with potential funders. The program's combination of market analysis and mentorship has become a differentiator for founders seeking to accelerate growth. For aspiring entrepreneurs, the application process remains open at https://gofundyourself.show/#apply.