Graze Craze Launches Wine Pairing Board with Certified Sommelier to Simplify At-Home Wine Experiences
Graze Craze partners with sommelier Warner Boin Dowlearn to launch a first-of-its-kind Wine Pairing Board with educational guide, making sophisticated wine and charcuterie pairings accessible for home celebrations.
Graze Craze, the nation's largest charcuterie franchise, has introduced a new Wine Pairing Board developed in collaboration with certified sommelier Warner Boin Dowlearn. The partnership creates a first-of-its-kind charcuterie experience designed to make wine pairings simple and approachable for home celebrations.
The Wine Pairing Board combines Graze Craze's handcrafted charcuterie with Dowlearn's wine expertise through her company Confidence Uncorked. Each board includes a Pocket Guide to Wine Pairings that helps guests confidently pair wines at home. The timing coincides with the holiday season when entertaining demands increase.
Dowlearn, who has built a significant following on TikTok and Instagram with her engaging approach to wine education, emphasized the shared philosophy behind the collaboration. Both companies believe wine should be fun and accessible rather than intimidating. The partnership addresses common consumer anxiety about making incorrect wine choices by providing clear guidance alongside high-quality food components.
The board features Graze Craze favorites including premium meats, cheeses, fresh fruits, house-made dips, and indulgent chocolate. Available in three sizes to accommodate different group needs, the options include a Large board for corporate events serving up to 20 people, a Small board for intimate gatherings of up to 10, and a Picnic Box designed for date nights or small groups of up to four.
Cory Hibbard, President of Graze Craze, described the collaboration as more than just a product launch, calling it an experiential offering that responds to customer demand for upscale yet approachable entertaining options. The combination of Graze Craze's charcuterie expertise with Dowlearn's wine knowledge creates a comprehensive solution for home entertainment that maintains the quality standards the brand is known for among charcuterie enthusiasts.
The Wine Pairing Board is available nationwide at participating Graze Craze locations for in-store pickup, delivery, and catering services. The accompanying Pocket Guide to Wine Pairings offers insights into red, white, rosé, and sparkling wines, though availability is limited to current supplies. For additional information about Graze Craze locations and menu offerings, visit https://www.grazecraze.com.