Graze Craze Reaches 100 Locations, Signaling Charcuterie's Enduring Market Appeal
Graze Craze's rapid expansion to 100 locations in under five years demonstrates charcuterie's transition from temporary trend to established dining category with significant franchising implications.
Graze Craze has reached a significant franchising milestone with the opening of its 100th location in Orlando's Lake Nona community, achieving this expansion in less than five years since launching its franchise program. The charcuterie specialist's rapid growth trajectory places it among the minority of U.S. franchises that ever reach the 100-location threshold, with industry data indicating fewer than 20% of franchises achieve this number.
Cory Hibbard, who was appointed president in 2022 at age 30 and has overseen the brand's expansion, emphasized the milestone's broader market implications. "Hitting 100 locations in such a short period of time validates that charcuterie is not a fleeting trend but a timeless, versatile way of dining that brings people together," Hibbard stated. The brand's growth during the pandemic period and subsequent international expansion into Australia, France, and Canada underscores the concept's global appeal.
The company's performance metrics support its expansion narrative, with Graze Craze posting 27 consecutive weeks of year-over-year average unit volume growth and closing out Q2 2025 as its 16th consecutive positive quarter. Year-to-date expansion includes 23 new location openings and 45 signed franchise agreements, positioning the brand for continued market penetration.
Ray Titus, CEO of parent company United Franchise Group, highlighted the rarity of such rapid scaling in the franchising sector. "Crossing the 100-location mark is a rare achievement in franchising—few brands ever reach this milestone, and those that do have a tremendous success rate," Titus noted. "For Graze Craze to accomplish this in less than five years is extraordinary and a true testament to the concept's strength, the commitment of our franchise owners, and the growing consumer appetite for innovative dining experiences."
Graze Craze operates within United Franchise Group's Big Flavor Brands food service division, offering artfully designed charcuterie boards, boxes, and catering solutions curated by expert staff using premium ingredients. The brand's mission to help customers "Celebrate Everything" has resonated across diverse markets, transforming what began as an idea targeting an underserved market into a nationwide movement. For more information about Graze Craze locations and menu offerings, visit https://www.grazecraze.com.