Green Monke's Hemp-Infused Happy Sodas Lead Non-Alcoholic Beverage Sales at Pabst Theater Group Venues

Green Monke's hemp-infused Happy Sodas have become the top-selling non-alcoholic beverage at Pabst Theatre Group's venues in Milwaukee, signaling a shift in consumer preferences towards alcohol alternatives.

July 24, 2025
Green Monke's Hemp-Infused Happy Sodas Lead Non-Alcoholic Beverage Sales at Pabst Theater Group Venues

Green Monke's Happy Sodas have achieved remarkable success at the Pabst Theatre Group's venues in Milwaukee, quickly becoming the leading non-alcoholic beverage option. This partnership has introduced a hemp-infused alternative to traditional alcoholic drinks, catering to a growing demand for such products among live event attendees.

At larger venues with capacities over 4,000, Green Monke accounts for 69% of non-alcoholic beverage sales, demonstrating its popularity. Mid-sized and smaller venues also report significant shares, with 52-62% and 55% of sales, respectively. This shift reflects changing consumer preferences, as non-alcoholic beverages now make up 10-13% of total beverage sales at these venues.

The introduction of 'Green Monke HIGHBalls', a series of mixed functional non-alcoholic cocktails, has further innovated the beverage offerings at PTG venues. These drinks combine Green Monke's hemp-infused sodas with complementary ingredients, offering patrons a unique and enjoyable alternative to alcohol.

Looking ahead, Green Monke plans to expand its presence to larger stadiums nationwide, building on its successful pilot launch at EnMarket Arena in Savannah, Georgia. This expansion aims to provide a refreshing alternative to alcoholic beverages for diverse audiences across the country.

For more information on Green Monke Happy Sodas, visit https://www.greenmonkehemp.com/s/shop.