HangZ Taps Renowned Production Designer Hojin Lee for Innovative Holiday Campaigns
HangZ, a picture hanging hardware company, has enlisted award-winning production designer Hojin Lee to craft unique Halloween and Christmas commercials that showcase their products through compelling visual storytelling.
HangZ, a leading picture hanging hardware company, has selected internationally acclaimed production designer Hojin Lee to lead the creative direction for its 2025 holiday advertising campaigns. Lee will design and produce two digital commercials – a Halloween spot titled "Trick or Treat OR...HangZ" and a Christmas campaign called "Santa's Workshop" – highlighting the company's innovative hanging solutions.
The campaigns, set to debut across multiple digital platforms including YouTube, Instagram, TikTok, Facebook, and Google Ads, aim to demonstrate how HangZ products can transform seasonal decorating experiences. The Halloween commercial, directed by Benjamin T. Popkin, will showcase a haunted mansion where every decoration is perfectly installed using HangZ hardware, while the Christmas campaign will transform a living room into a magical holiday setting.
Lee, known for her work in film, music videos, and theater, brings a distinctive visual approach to the projects. Her portfolio includes award-winning productions like "Horologist of the Macabre" and critically acclaimed stage productions in Seoul. By focusing on immersive environments and creative storytelling, Lee will help position HangZ as more than just a hardware company – but a facilitator of festive experiences.
For HangZ, with annual revenues of $3.7 million and products available at major retailers like Home Depot and Walmart, these campaigns represent a strategic effort to differentiate their brand through high-quality, narrative-driven marketing. The collaboration signals the company's commitment to innovative marketing that goes beyond traditional product demonstrations.
Producer Jeffrey Popkin emphasized the strategic importance of Lee's creative vision, stating that her ability to transform spaces and make practical designs feel magical aligns perfectly with the company's marketing objectives. The campaigns are positioned as the foundation for future creative excellence in HangZ's seasonal advertising approach.