Healthcare Marketing Summit Returns to Address Industry Challenges with Performance-Driven Strategies
Cardinal Digital Marketing's Scaling Up summit brings together healthcare marketing leaders to share growth strategies amid economic pressures and regulatory uncertainty, while introducing new industry awards.
Cardinal Digital Marketing has announced the return of Scaling Up: The Healthcare Performance Marketing Summit, now in its third year as the nation's only event entirely dedicated to healthcare performance marketing. The virtual summit will gather more than 35 senior marketing leaders from major healthcare provider groups including Heartland Dental, AEG Vision, Action Behavior Centers, and Confluent Health to address the significant challenges facing healthcare marketers today.
Healthcare marketers are operating under immense pressure from rising tariffs, inflation concerns, and regulatory uncertainty, requiring them to deliver growth while managing tighter budgets and increasing complexity. Scaling Up 2025 aims to provide practical, performance-driven strategies for patient acquisition and sustainable growth in this turbulent environment. Alex Membrillo, CEO of Cardinal Digital Marketing, emphasized that "Healthcare marketers are facing more hurdles than ever before. Scaling Up is where the industry's top leaders come together to share how they're navigating this moment—and finding ways to grow smarter."
This year's summit introduces the inaugural Flockie Awards, recognizing the most innovative healthcare marketing campaigns and strategies of 2025. The awards program highlights organizations breaking new ground in how they connect patients to care, with submissions remaining open through October 15, 2025. Entry is free and accepts both self-nominations and peer nominations, celebrating marketers who drive growth through bold, innovative approaches.
The event features 35 confirmed speakers from leading healthcare organizations including Heartland Dental, Affordable Care, Confluent Health, and HonorHealth. With over 2,000 attendees expected and 500 already registered, the summit has attracted industry sponsors such as Illumin, OursPrivacy, and Liine, underscoring its position as a premier gathering for healthcare marketing leadership. Scaling Up 2025 takes place virtually on October 28–29, 2025, with free attendance for healthcare marketers and executives. For registration and additional details, visit https://www.cardinaldigitalmarketing.com/scalingup-healthcare-performance-marketing-summit/.