HELLA Sponsors 2025 Pikes Peak International Hill Climb with High-Performance Vehicles and Special Awards
HELLA GmbH & Co. KGaA enhances its brand visibility by sponsoring the 2025 Pikes Peak International Hill Climb, featuring high-performance vehicles and introducing special awards to celebrate team and driver achievements.
HELLA GmbH & Co. KGaA, known as FORVIA HELLA, is taking significant steps to boost its brand awareness in the automotive sector by sponsoring the 2025 Pikes Peak International Hill Climb (PPIHC). The company is not only sponsoring the Time Attack 1 Division but also introducing the HELLA Hype Award and the HELLA Heritage Award, each accompanied by a $2000 cash reward, to honor exceptional teams and drivers.
Robb Holland, a seasoned racer, will drive a HELLA-sponsored 2022 Porsche 911 GT3 RS Cup car, aiming for victory in the Time Attack 1 class. The vehicle, prepared by Rotek Racing, features a special HELLA livery and minimal upgrades, including JRZ active dampers for the challenging course. Holland's attempt will be livestreamed via a Starlink datalink, marking a first for the event.
Clint Vahsholtz, another veteran racer, will compete in a HELLA-sponsored 2023 Porsche 718 Cayman GT4 RS Clubsport. With a history of success at Pikes Peak, Vahsholtz is poised to add another trophy to his collection, targeting the GT4 Trophy by Yokohama.
Robert Tinson, Vice President at HELLA, expressed excitement about the partnership with PPIHC, highlighting the alignment between HELLA's legacy of innovation and the event's spirit of endurance and performance. The sponsorship and awards underscore HELLA's commitment to celebrating automotive excellence and pushing the boundaries of technology in the industry.