HG Insights Acquires TrustRadius and MadKudu to Create Unified AI-Driven Revenue Growth Platform
HG Insights' strategic acquisition of TrustRadius and MadKudu combines market intelligence with buyer intent data and predictive scoring to create an end-to-end go-to-market platform that bridges the gap between strategic insights and sales execution.
HG Insights has acquired TrustRadius and MadKudu in a strategic move that creates a comprehensive AI-driven revenue growth intelligence platform for B2B companies. The acquisition addresses a critical challenge facing businesses today: bridging the gap between market intelligence and marketing and sales execution.
According to CEO Rohini Kasturi, the combination brings together HG Insights' market and account intelligence with TrustRadius' reliable B2B buyer intelligence and MadKudu's advanced predictive capabilities. This unified approach enables demand generation and sales teams to access contextualized buyer insights, in-market leads, and predictive scoring that accelerates pipeline and revenue outcomes.
The integration of TrustRadius brings authentic customer voices through validated reviews and intent data, while MadKudu adds predictive intelligence to qualify and prioritize opportunities with precision. This combined data helps teams not only identify target accounts and accounts at risk of churn but also understand which prospects are most likely to convert and when.
Kasturi emphasized that this acquisition positions HG Insights as the only end-to-end platform that empowers B2B buyers and sellers with deeper, more actionable intelligence. The platform now offers industry-leading buyer intent data and in-market lead generation within HG Insights' Revenue Growth Intelligence (RGI) platform, enabling teams to identify, prioritize, and engage best-fit accounts.
The RGI platform represents a market disruptor by capturing, integrating, and processing massive, diverse data points across traditionally siloed domains. Organizations can leverage RGI data to simplify and strengthen go-to-market execution, identify market opportunities, focus outbound marketing initiatives, build customer retention, and improve operational efficiency.
HG Insights' vision extends to developing an adaptive Agentic Mesh—a system of intelligent, persona-aligned agents designed to drive outcomes across Revenue Growth, Customer Retention, and Operational Efficiency. These agentic solutions aim to deliver the fastest time-to-revenue, proactive churn prevention, and significant ROI through AI-powered execution.
The platform impacts various data-driven roles within organizations: marketing teams benefit from improved ABM performance and targeting, RevOps gains unparalleled segment-level trend data for forecasting, sales teams receive deep opportunity scoring and account insights, and GTM strategy teams access high-quality market intelligence.
The rapid acceleration of AI has been crucial to HG Insights' success, enabling the company to solve complex systemic problems and deliver quality products to market consistently. The recent launch of Market Analyzer and Copilot, an AI-native product drawing from HG Insights' RGI Fabric of over 28 billion market source files, demonstrates the company's commitment to leveraging advanced AI/ML technologies.
With the integration of TrustRadius' bottom-funnel B2B buyer intent signals, HG Insights customers can now understand who is actively evaluating solutions and what matters to them during purchase decisions. This bridges the execution gap between market intelligence and buyer engagement, helping clients prioritize accounts with precision and accelerate revenue growth.