HG Insights Unveils First Agentic Ecosystem for B2B Sales and RevOps Transformation
HG Insights introduces the Revenue Growth Agentic Ecosystem, integrating AI-driven GTM solutions with acquisitions of MadKudu and TrustRadius to revolutionize B2B sales and marketing strategies.
HG Insights has announced the launch of its Revenue Growth Agentic Ecosystem, marking a significant advancement in B2B sales and RevOps strategies through AI-driven GTM solutions. This innovative ecosystem combines market and sales intelligence with real-time agentic activation, enhanced by the strategic acquisition of MadKudu, a leader in agentic GTM solutions. The integration of MadKudu's agents with HG Insights' Revenue Growth Intelligence (RGI) Fabric and TrustRadius' buyer intelligence sources creates the first end-to-end AI-powered GTM platform.
The ecosystem addresses the challenges B2B organizations face, such as siloed data and disconnected tools, by offering a composable platform that connects strategy, execution, and real-time action. Rohini Kasturi, CEO of HG Insights, emphasized the platform's ability to close the gap between buyers and sellers, facilitating intelligent B2B matchmaking at scale. The RGI Fabric, a cornerstone of this ecosystem, provides deep firmographic, technographic, and buyer intent data, integrating first-party data for comprehensive GTM use cases.
MadKudu's acquisition brings flexible data integration and composable APIs to the ecosystem, enabling seamless connectivity with first-party data sources and AI systems. Sam Levan and Francis Brero, Co-Founders of MadKudu, highlighted the partnership's potential to unify and actionize data for revenue growth. The ecosystem also introduces several GTM copilots, including the Market Analyzer Copilot, Sales Copilot, and RevOps AI Data Studio, designed to empower teams with actionable insights and AI-augmented workflows.
This strategic development not only optimizes the GTM journey from buyers to sellers but also sets a new standard for revenue growth and retention in the B2B sector. Investors and board members at Riverwood Capital, Jeff Parks and Ramesh Venugopal, praised HG Insights for redefining the GTM landscape and turning vision into scalable impact. For more details, HG Insights will host a webinar titled A New Era of AI-Powered Revenue Growth Intelligence, offering insights into the acquisition's implications for customers.