Home Services Franchising Thrives Amid Strong Real Estate Market, Says Premium Service Brands CEO

Paul Flick, CEO of Premium Service Brands, discusses the resilience and growth potential of home services franchising in the current real estate market.

July 10, 2025
Home Services Franchising Thrives Amid Strong Real Estate Market, Says Premium Service Brands CEO

The home services sector remains robust as homeowners opt to update their properties rather than sell, according to Paul Flick, founder and CEO of Premium Service Brands (PSB). With over 1,000 locations across the U.S. and Canada, PSB franchises like 360° Painting and Maid Right are capitalizing on this trend by offering reliable and trusted services to homeowners looking to invest in their properties.

Flick highlights the recession-resistant nature of home services, noting that homeowners prioritize maintaining their largest investment over discretionary spending. This sentiment is reflected in the steady demand for PSB's services, which range from painting to garage door repairs. The company's multi-brand ownership model further enables franchisees to meet diverse consumer needs efficiently, fostering loyalty and repeat business.

For aspiring franchisees, Flick emphasizes the importance of commitment, sufficient capital, and adherence to PSB's proven system. With the housing shortage expected to persist, the home services industry is poised for continued growth, offering a promising opportunity for entrepreneurs ready to invest in this resilient sector.