HPRA Announces Finalists for 2025 ¡BRAVO! Awards, Highlighting Latino Marketing Excellence
The Hispanic Public Relations Association has revealed finalists for its 2025 ¡BRAVO! Awards, showcasing campaigns that demonstrate the growing economic and cultural influence of Latino storytelling in marketing and communications.
The Hispanic Public Relations Association (HPRA) has announced the complete list of finalists for the 2025 ¡BRAVO! Awards, recognizing excellence in multicultural communications across 12 categories. The winners will be revealed at the annual gala on November 13, 2025, at The Drake Hotel in Chicago, with this year's program also introducing HPRA's inaugural leadership summit focused on cultural and industry trends.
HPRA President Sonia V. Diaz emphasized the significance of this recognition, stating that the work highlights why Latino storytelling is essential to both the economy and the nation's future. At a time when Latinos represent the largest contributors to consumer spending, entrepreneurship, and the labor force, these awards honor campaigns that reflect the community's power, creativity, and impact. The program received over 40 submissions from agencies, brands, and nonprofit organizations nationwide, with finalists including 21 campaigns across diverse categories such as Digital or Media Platform PR Program, Film, Music & Entertainment, Influencer Engagement, and Social Equity.
Notable campaign finalists include McDonald's USA collaboration with BODEN Agency titled McDonald's x BODEN Agency: Uniting Abuela and Gen Z Through the Grandma McFlurry, Neutrogena's partnership with CCOMGROUP INC. for the Ultimate Flag Football Mini Camp, and Chemistry Cultura's work with Ozama Rum and the FIFA World Cup 2026 Miami Host Committee. Other finalists include H+M Communications' campaign for Sony Pictures' Bad Boys: Ride or Die, which demonstrated how multicultural outreach contributed to box office success, and Republica Havas' initiative for Amigos For Kids called The Missing Review.
The Agency of the Year finalists are Chemistry Cultura, recognized for their formula to ignite culture; H+M Communications, acknowledged for winning with purpose and setting industry standards; and The MRKT, celebrated for diverse forward marketing. Individual tickets for the event are available for purchase at $450 each, with HPRA members eligible for a discounted rate of $395 through the association's official channels.
In addition to campaign and agency recognition, the 2025 ¡BRAVO! Awards will honor Pioneer of the Year Karina Martinez, co-founder of DRAFTED, and DEI Champion of the Year Adrianne C. Smith, founder of Cannes Can: Diversity Collective. The event will also recognize HPRA scholarship winners from several universities, including Florida International University, The George Washington University, University of Minnesota, and University of North Texas.
The selection process involved rigorous evaluation, with campaigns conducted between January 1, 2024, and March 31, 2025, eligible for consideration. Finalists were chosen from submissions ranking in the top 75th percentile of their categories, scored on a 1-5 scale across twelve evaluation pillars including goals and objectives, strategy, originality/creativity, and outcomes. Each submission was reviewed by three judges, while Agency of the Year finalists were evaluated collectively by all 17 judges in this year's jury pool, representing diverse expertise from brand, agency, media, industry, and academia.