Huddle House Makes Cookies & Cream Sweet Cakes Permanent Menu Addition with Halloween Rewards

Huddle House has permanently added its popular Cookies & Cream Sweet Cakes to the menu while offering exclusive Halloween promotions through its Huddle Rewards loyalty program, signaling the restaurant chain's commitment to enhancing customer experience through strategic menu expansion and digital engagement.

October 16, 2025
Huddle House Makes Cookies & Cream Sweet Cakes Permanent Menu Addition with Halloween Rewards

Huddle House is bringing Halloween cheer to its customers with the permanent addition of Cookies & Cream Sweet Cakes to its menu and special promotions for loyalty program members. The neighborhood restaurant chain announced the menu change alongside a series of Halloween-themed offers available through its Huddle Rewards program.

The Cookies & Cream Sweet Cakes feature crushed chocolate cookies cooked inside thick and fluffy sweet cakes, topped with additional cookie crumbles, rich chocolate syrup, and whipped cream. Stephanie Mattingly, VP of Marketing for Huddle House, stated that the company is excited to make this fan favorite a lasting part of the menu while promising more surprises and exclusive offers for loyalty program members throughout the year.

Huddle Rewards members receive special treatment during the Halloween season. From October 15 through 22, members can enjoy a free dessert with any meal purchase. Then, from October 22 through 31, they can claim two free Cookies & Cream Sweet Cakes at participating locations. The program allows guests to sign up online or through the Huddle House app, available on Google Play and the App Store, or by scanning a QR code to access benefits without downloading the app.

The loyalty program operates on a points-based system where members collect one point for every $1 spent, redeemable for starters, entrées, and desserts whether dining in or ordering online. The program tracks points so members can monitor their progress as they earn. Higher-tier MVP and All-Star members unlock exclusive perks including bonus points, exclusive event invitations, and monthly rewards such as free waffles for MVPs and extra breakfasts for All-Stars throughout the year.

For more information about Huddle House, including locations and menu details, visit https://www.HuddleHouse.com. The company, which has been serving freshly prepared, quality home-style food since 1964, operates nearly 300 locations open or in development and has received industry recognition including being named one of the Top 200+ Franchises by Franchise Times and a Top 500 Chain Restaurant by Restaurant Business.