Impel and RockED Launch Automotive AI Certification to Address Industry Workforce Transformation
Impel and RockED have launched the first automotive AI certification program to equip industry professionals with essential AI skills, addressing critical workforce transformation needs as AI adoption accelerates across the sector.
The automotive industry faces a pivotal workforce transformation as artificial intelligence reshapes retail operations, prompting Impel and RockED to launch the first Automotive AI Certification Program designed specifically for automotive professionals. This initiative addresses the growing skills gap in an industry increasingly dependent on AI technologies, with 2,000 professionals already enrolling in the free program during its limited four-week rollout period.
Available through the RockED mobile app at https://www.rocked.us, the certification program features more than 70 microlearning modules delivered via short-form video content. The curriculum covers core AI concepts, real-world applications, and best practices for leveraging AI solutions to enhance productivity and performance. An advanced certification track targets automotive managers and executives, focusing on AI program implementation and strategic planning.
Devin Daly, Co-Founder and CEO of Impel, emphasized the program's timing and importance, stating that success in the evolving automotive landscape will depend on how effectively people collaborate with AI technologies. The certification aims to equip professionals with the confidence and skills needed to thrive in AI-centric work environments, positioning it as a potential industry standard similar to how Google Analytics certification became essential for digital marketing professionals.
For automotive retailers, the program represents a strategic resource for improving workforce performance and retention. By upskilling employees and enabling them to assume more strategic roles, dealerships can increase employee satisfaction while reducing turnover and driving operational efficiency. The program's mobile-first approach through RockED's platform at https://www.rocked.us ensures accessibility for dealership employees across various departments and roles.
Matthias Stoever, CEO of RockED, noted that the industry shift requires more than new tools—it demands new capabilities and confidence among workers. The certification program delivers engaging, accessible learning experiences directly to employees' devices, meeting learners where they are while preparing them for where the industry is heading. Completing the program earns participants digital badges and shareable credentials that can enhance resumes and professional profiles.
The partnership between Impel, accessible at impel.ai, and RockED builds on their previous collaboration providing on-demand product training for Impel customers. Marco Schnabl, Founder of RockED, described the certification as a turning point in automotive workforce development, emphasizing that dealerships investing in their people's skills will be best positioned to thrive through ongoing industry transformation. As AI adoption continues to accelerate across automotive retail, this certification program addresses the critical need for standardized, accessible training that bridges the gap between technological advancement and workforce readiness.