inDrive Launches SuperApp with Grocery Delivery to Expand Services in Frontier Markets

inDrive, the world's second most-downloaded ride-hailing app since 2022, has initiated its SuperApp rollout beginning in Kazakhstan, marking a significant expansion beyond mobility services into grocery delivery and other daily-needs verticals. The company's strategy focuses on frontier markets characterized by mobile-first populations and demand for affordable, fair services, with grocery delivery serving as a key anchor service to drive repeat engagement and platform loyalty.

The new inDrive.Groceries service allows users to order from more than 5,000 products with delivery in as little as 15 minutes, building on the company's impressive delivery growth of over 41 million deliveries completed globally in 2024 and over 14 million in Q2 2025. Early pilots have demonstrated strong traction with an NPS of 83% and an average of five grocery orders per user per month, indicating the service's potential to anchor daily engagement across the platform.

inDrive's SuperApp approach is modular by design, adapting to local market needs rather than following a one-size-fits-all blueprint. While grocery leads the rollout in Kazakhstan, other verticals are driving adoption elsewhere, such as the recent expansion of https://www.indrive.com/en/money/ to Brazil, providing drivers and couriers access to digital loans up to R$2,400. Similar financial services have proven successful in Mexico, Colombia, and Peru, demonstrating the company's flexible market-specific approach.

The SuperApp model shows significant potential for increasing user value, with data from 16 focus cities revealing that users engaging with multiple services generate two to four times higher GMV and show over 15 percentage points higher retention compared to single-vertical users. This cross-service engagement is particularly valuable in frontier markets where traditional super app models have struggled to gain traction.

Over the next 12 months, inDrive plans to roll out its SuperApp across key frontier economies including Kazakhstan, Mexico, Colombia, Peru, Pakistan, Egypt, Brazil, and Morocco. The company operates with a capital-efficient, low-CAC, high-retention model that has already achieved EBITDA profitability while maintaining double-digit growth in the first half of this year, completing more than 6.5 billion transactions to date.

Unlike legacy super apps that developed before the AI era, inDrive is embedding AI capabilities from the ground up while maintaining its core principles of fairness and user choice. The platform utilizes personalization to help users navigate services more easily and includes accessibility features for people with disabilities or lower literacy, while ensuring that peer-to-peer negotiation remains central to its pricing model.

Andries Smit, Chief Growth Businesses Officer at inDrive, emphasized the strategic importance of grocery as a high-frequency anchor service that brings users back daily while maintaining the company's commitment to fairness, transparency, and choice in each market rollout. With eight verticals already operational, inDrive is building a SuperApp specifically designed for frontier economies where equitable access to services can create meaningful impact.