Innovations in Fitness and Beverage Industries Highlighted on Go Fund Yourself Episode 2
Episode 2 of Go Fund Yourself's third season showcases KorTime and Smart Cups, two startups with innovative solutions targeting the fitness and beverage industries, offering insights into their potential market impact.
The latest episode of Cheddar TV's Go Fund Yourself, which aired on August 14, 2025, brought to light two innovative startups, KorTime and Smart Cups, each presenting unique solutions to longstanding industry challenges. These companies not only demonstrate the potential for significant market disruption but also highlight the evolving needs of consumers in the post-pandemic world.
KorTime, founded by Kory Segnit, introduces a patented resistance-band system designed for the work-from-anywhere era. This compact and affordable solution enables professionals to integrate fitness into their daily routine without leaving their workspace. With the fitness equipment market valued at over $20 billion, KorTime's focus on convenience and health positions it as a strong contender in this space. More details about KorTime can be found here.
On the other hand, Smart Cups, led by Chris Kanik, offers a groundbreaking approach to the beverage industry with its printed-beverage technology. This innovation allows for the transformation of an empty cup into a ready-to-drink product by simply adding water, addressing both sustainability and cost-efficiency concerns. Smart Cups' technology has the potential to disrupt the $400 billion global beverage market by reducing shipping volume and packaging waste. Learn more about Smart Cups here.
The episode also underscored the value of Go Fund Yourself as a platform for startups, providing them with access to a panel of seasoned entrepreneurs and investors, including Rory Cutaia, Jayson Waller, and David Meltzer. This combination of media exposure, mentorship, and funding opportunities makes the show a critical accelerator for early-stage companies looking to scale.
For those who missed the episode, the full pitches from KorTime and Smart Cups are available on-demand, offering a glimpse into the future of fitness and beverage consumption. This episode not only showcases the innovative spirit of these startups but also reflects the broader trends of sustainability, health, and convenience shaping consumer preferences today.