Insurance Canopy and Marketspread Partner to Streamline Event Insurance for Small Businesses
Insurance Canopy's integration with Marketspread provides small business vendors and exhibitors with fast, affordable event liability insurance directly through the event management platform, addressing a critical gap in coverage for niche industries.
Insurance Canopy has announced a strategic partnership with Marketspread, one of the largest online platforms for booking and managing vendor and exhibitor-based events in the United States. This collaboration enables Marketspread users across nine industries to access quick, affordable event-based liability insurance through Insurance Canopy's integrated platform, eliminating the need for traditional insurance agents.
The integration offers significant benefits for small business owners, including online policy purchases without agent interaction, quotes generated in 8-10 minutes, instant proof of insurance downloads, and competitively priced coverage options. The program specifically targets often-overlooked niche vendor categories such as artisans, farmers' market vendors, food vendors, entertainers, photographers, and liquor vendors, with insurance options integrated directly into Marketspread's event registration process.
Daryle Stafford, CEO of Insurance Canopy, emphasized the partnership's alignment with the company's mission to serve niche industries traditionally underserved by conventional providers. "Our collaboration with Marketspread is about bringing precision and affordability to the vendors and exhibitors who are the backbone of local events, festivals, and markets across the country," Stafford stated. "We've long admired the way Marketspread makes life easier for organizers and promoters, and that shared focus on supporting small businesses makes them a natural partner."
Daniel Westervelt, Co-Founder at Marketspread, highlighted the importance of addressing insurance needs within the event vendor ecosystem. "Our goal has always been to make life easier for event organizers and vendors, and insurance is a big piece that is often overlooked or underserved," Westervelt said. "Insurance Canopy is a natural partner for us because of their focus on niche markets and their ability to deliver affordable coverage quickly online."
Insurance Canopy offers over 200 unique policy types, ranging from event vendor coverage to specialized insurance for fitness instructors, beauty professionals, and ecommerce sellers. The company's partnership with Marketspread reflects its ongoing investment in tools and relationships that meet small businesses where they operate, providing seamless digital access to niche industry policies. For more information about Marketspread's event management capabilities, visit https://marketspread.com/manage/events/.