Iteris Advances Connected Vehicle Technology with Innovative Software and Hardware Solutions

Iteris is emerging as a key player in connected vehicle technology, developing sophisticated software and hardware systems that enable real-time traffic management and enhance transportation safety across municipalities and agencies worldwide.

May 28, 2025
Iteris Advances Connected Vehicle Technology with Innovative Software and Hardware Solutions

Iteris Inc. is positioning itself at the forefront of connected vehicle (CV) technology, offering comprehensive solutions designed to transform transportation infrastructure through advanced software and hardware systems. The company's innovative technologies aim to improve roadway safety, reduce traffic congestion, and provide critical real-time data for transportation agencies.

The global connected vehicle market is projected to experience exponential growth, expanding from $75.2 billion in 2023 to an estimated $446.6 billion by 2033, with a compound annual growth rate of 19.5%. Iteris is leveraging this momentum by developing cutting-edge technologies that enable vehicle-to-everything (V2X) communication.

Central to Iteris' strategy is its V2X Connect software, recently certified by OmniAir Consortium, which allows transportation professionals to test and verify connected vehicle device communications. The software can capture and analyze network traffic, providing real-time and offline analysis crucial for efficient deployment of connected vehicle applications.

Another key offering is VantageARGUS CV, a hardware-agnostic software suite that enables comprehensive traffic management. The platform provides agencies with detailed insights into traffic flow, driver behavior, and performance metrics through an interactive dashboard, supporting advanced congestion management strategies.

Complementing its software solutions, Iteris has developed the BlueTOAD Spectra CV, a roadside unit that integrates multiple wireless technologies including Bluetooth, Dedicated Short Range Communications, and Cellular Vehicle to Everything. This hardware solution facilitates V2X interconnectivity and supports transportation agency performance measurement systems.

As connected vehicle technology transitions from conceptual research to practical deployment, Iteris is establishing itself as a critical innovator in this emerging field. By offering integrated software and hardware solutions, the company is helping cities and municipalities create smarter, safer, and more efficient transportation networks.