Kelley | Uustal Appoints Manny Serra as Managing Partner to Drive Technological Innovation in Trial Law
Kelley | Uustal has appointed Manny Serra as managing partner to integrate advanced technology and modern leadership practices into the firm's operations while maintaining its focus on securing precedent-setting verdicts and client-centered justice.
Kelley | Uustal, recognized as one of the nation's premier plaintiff trial firms, has appointed Manny Serra as Managing Partner. Founder John Uustal explained that Serra's role will ensure the firm's track record of securing precedent-setting verdicts and life-changing outcomes continues to be matched by technology, infrastructure, and modern leadership at the pinnacle of trial law.
Serra brings extensive litigation experience to the position, having litigated more than 1,500 cases and conducted over 30 jury trials. His legal career began at the Broward County Public Defender's Office, where he became known for policing the police and earned the nickname Motion Manny from judges. His perspective on the legal system was shaped by his work in first-party property litigation, where he witnessed how large insurers systematically underpaid claims and treated people as case files rather than human beings.
People who find themselves in our legal system deserve no stone left unturned in the quest for justice. There are no shortcuts, Serra said about his approach to legal representation. This conviction has driven him to focus on delivering personalized, client-centered justice through technology, including teaching other attorneys how to use artificial intelligence in practice management and law firm operations.
Tech is not about taking people out of the picture; it's about centering the person. I believe the best way to humanize the practice of law is to systematize it for the client's best interest, Serra explained. He views Kelley | Uustal as a place where the highest level of trial advocacy meets an uncompromising commitment to justice, with his role ensuring the team can stay entirely focused on getting extraordinary results for clients across the country while he oversees the systems and innovation that sustain success.
Prior to joining Kelley | Uustal, Serra was the managing partner of a trial firm based in Fort Lauderdale. He earned his law degree from Nova Southeastern University Shepard Broad College of Law, where he was a member of the Law Review and Moot Court Society. His professional recognition includes being named to the National Trial Lawyers Association's Top 40 Trial Lawyers Under 40, Florida Super Lawyers, Lawyers of Distinction, and most recently, the National Association of Distinguished Counsel. For more information about the firm's work, visit https://kelleyuustal.com.