Kevel Launches AI-Powered Kevel Console to Transform Retail Media Networks
Kevel introduces Kevel Console, an AI-driven self-service platform designed to revolutionize retail media networks by enhancing campaign management and operational efficiency.
Kevel, a forefront retail media technology provider, has announced the launch of Kevel Console, an innovative AI-powered self-service platform tailored for retailers, marketplaces, and publishers. This platform is engineered to offer scalability, control, and operational efficiency, integrating advanced AI features to redefine advertising strategies and campaign management.
The introduction of Kevel Console comes at a pivotal moment as the retail media landscape is anticipated to see a significant shift, with 25% of retail media dollars expected to move to offsite channels by 2027. Kevel Console addresses this shift by providing AI-driven automation tools that simplify complex campaign management, enabling advertisers to achieve superior performance at scale.
At the core of Kevel Console are intelligent AI tools designed to enhance efficiency and drive impactful results. These include AI Budget Management for real-time budget optimization, AI-Powered Creative Builder for automated ad unit creation, and AI Workflow Automation to streamline operational processes. James Avery, CEO of Kevel, emphasized the transformative potential of AI in retail media, highlighting Kevel Console's ability to empower businesses with smarter decision-making and operational streamlining.
Kevel Console also promises a faster time-to-market, enabling retailers to launch custom campaigns in as little as 14 days, a significant reduction from traditional development timelines. This agility allows businesses to swiftly adapt to market changes and capitalize on new revenue opportunities.
Furthermore, Kevel Console unifies on-site and off-site campaigns, leveraging first-party data for privacy-safe, hyper-relevant targeting across platforms. Early adopters like Dagrofa and mobile.de have already seen remarkable success, with increased purchase intent, sales growth, and enhanced consumer engagement.
Kevel Console distinguishes itself with a holistic approach that combines AI advancements with an API-first, modular platform, ensuring customization, scalability, and data privacy. Its compliance with SOC 1 & 2 standards and seamless integration with existing retail systems underscore its readiness to transform the retail media landscape.